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	<title>20 Questions Film &#187; Marvel</title>
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		<title>The Storyteller Series: Scheduling and the Importance of the 1st AD</title>
		<link>http://20questionsfilm.com/the-storyteller-series-scheduling-and-the-importance-of-the-1st-ad/</link>
		<comments>http://20questionsfilm.com/the-storyteller-series-scheduling-and-the-importance-of-the-1st-ad/#comments</comments>
		<pubDate>Thu, 30 Jun 2016 17:30:07 +0000</pubDate>
		<dc:creator><![CDATA[Heather Ostrove]]></dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Producing]]></category>
		<category><![CDATA[Special]]></category>
		<category><![CDATA[The Storyteller Series]]></category>
		<category><![CDATA[1st AD]]></category>
		<category><![CDATA[Ant Man]]></category>
		<category><![CDATA[Assistant Director]]></category>
		<category><![CDATA[Chris Evans]]></category>
		<category><![CDATA[Civil War]]></category>
		<category><![CDATA[David Mamet]]></category>
		<category><![CDATA[Heather Ostrove]]></category>
		<category><![CDATA[Locations]]></category>
		<category><![CDATA[Lost in La Mancha]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Movie Magic]]></category>
		<category><![CDATA[Paul Rudd]]></category>
		<category><![CDATA[Pre-Production]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Scenechronize]]></category>
		<category><![CDATA[Scheduling]]></category>
		<category><![CDATA[Sienna Beckman]]></category>
		<category><![CDATA[State and Main]]></category>
		<category><![CDATA[Terry Gilliam]]></category>
		<category><![CDATA[The Storyteller]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1673</guid>
		<description><![CDATA[Time. It’s the most valuable currency during any film production. Whether the film is a multi-million dollar blockbuster production or the tiniest, two week DIY shoot, having enough time allows creativity to flourish, stress to remain relatively manageable, and the filmmaker to the make the best possible film. In order to make the best use of your [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>Time. It’s the most valuable currency during any film production. Whether the film is a multi-million dollar blockbuster production or the tiniest, two week DIY shoot, having enough <em>time</em> allows creativity to flourish, stress to remain relatively manageable, and the filmmaker to the make the best possible film. In order to make the best use of your time, it’s vital for any film production to build a cohesive schedule.</strong></p>
<p>Previously on <em>The Storyteller Series </em>we discussed how <a href="http://20questionsfilm.com/the-storyteller-series-breaking-down-the-script/">breaking down the script</a> is the first step in scheduling your production. Once that process has been completed the next step is to analyze those elements and build your schedule. How is this done?</p>
<p>Well, first you get an Assistant Director.<strong> </strong>The Assistant Director (or 1st AD) acts as a liaison between the director, producers, cast and crew. They are charged with keeping the production on schedule so the film is efficient. During pre-production, their duties include breaking down the script, assessing and securing locations, assessing actor availability, and working with the director to create a shooting schedule.</p>
<p>Sienna Beckman is the Assistant Director for <em>The Storyteller.</em></p>
<blockquote><p><em>We knew the 3 weeks that we were shooting, so obviously the location dates had to be within that time frame. But we had to work with each location&#8217;s schedule and availability, as well as actor availability and consecutive shooting days, etc. A lot of the locations have been very flexible and gracious about us using their space, which makes scheduling so much easier. </em>- Sienna Beckman, 1st AD of The Storyteller</p></blockquote>
<p>A thing to keep in mind as we&#8217;re breaking down the elements of scheduling your shoot is that while most aspects of your indie production might differ from those of a big budget movie, having a cast of A-list stars doesn’t necessarily equal long shoots; <em>Phone Booth</em>, a movie starring Colin Farrell, was shot in just 10 days.</p>
<p><strong>Making Your Schedule: The Key Factors</strong></p>
<p><strong>Shoot Dates = </strong>The days of your production.</p>
<p>The idea of shoot dates includes both your general production timeframe, as in <em>‘we are shooting from May 1st to June 15th’</em>, and what the schedule will be for each specific day.</p>
<p><strong>Location Availability = </strong>When you can have access to a certain location.</p>
<p>As we’ve <a href="http://20questionsfilm.com/the-storyteller-series-locations/">discussed</a>, finding and securing locations is a key part of the the production process. Making sure that you can film in all of those lovely locations is where the need for a schedule becomes key. As very few films are shot in sequence<strong>*</strong> it’s important to note when each location is available and for how long. A certain location might be available during the whole production whereas another is only available one day.</p>
<p><strong><em>Example</em>:</strong> There are two locations in your script: A bank and an apartment. The bank may only permit you to shoot on the weekend, outside of normal business hours. However, the apartment is available at any point during the production. In this case you would prioritize securing and scheduling the bank location first because it has less availability.</p>
<p><strong>*</strong>To shoot a film in sequence means that the first scene you shoot is the first scene in your script, the next scene shot is the second scene in the script and so on until the end. This is rarely done, because if you have a script where, say, two thirds of the film takes place in a grocery store, it isn’t time or cost efficient to shoot one scene, leave the store and then reassemble the cast and crew when it’s time for the next scene in the store. Better to shoot all the grocery store scenes at once.</p>
<p>Know that a locked shooting scheduled may have to be unlocked, if a location suddenly falls through &#8211; like in the case of the iconic quote <em>“How do I do a film called The Old Mill when I don’t have an old mill?” </em>from <em>State &amp; Main</em>:</p>
<p>&nbsp;</p>
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<p><strong>Actor Availability = </strong>Making sure the actors are there when you need them.</p>
<p>The AD needs to know if the casted actors have any commitments before or after the production that will affect their schedule. This is because they need to assess which actors are needed on which shoot dates. If an actor is on another movie, and can’t arrive until the second week of production, it would make no sense to schedule scenes that include that member of the cast in the first week of production.</p>
<p><strong><em>Example:</em></strong> When making Marvel’s <em>Civil War</em> the main actor Chris Evans was needed for the majority of the shoot. However, Paul Rudd (Ant Man) was not. As Paul Rudd is constantly working, the Assistant Director needed to know when he (Paul Rudd) would be available during the <em>Civil War</em> production so that the scenes involving Ant Man could be scheduled around that.</p>
<p>When <a href="http://20questionsfilm.com/the-storyteller-series-how-to-cast-your-film/">casting breakdowns</a> are created, companies like Breakdown Services will ask for the Shoot Days so that the actor will know whether or not they are available. A range of dates is acceptable, since the detailed shooting schedule won’t be locked in until much later in the pre-production process.</p>
<p><strong>Shooting Schedule =</strong> What scenes are going to be filmed on what day.</p>
<blockquote><p><em>The most important things are shoot dates, location availability, and actor availability/travel/time constraints. Then once those factors are locked, I can go in and shuffle around the actual scenes within the days to create the most streamlined and efficient shooting schedule. </em>- Sienna Beckman, 1st AD of The Storyteller</p></blockquote>
<p>To build a schedule, the 1st AD will compare the key factors along with each element from the script breakdown. There is a variety of scheduling software and online templates that will aide in this process. The most well know is a program called Movie Magic.</p>
<blockquote><p><em>I have used Movie Magic several times before for more complicated shoots (multiple units, foreign travel), but for smaller projects like these, <strong>Scenechronize</strong> is very comparable and is very easy to make quick changes in. I like both, but Scenechronize is a bit easier to learn and it’s a bit easier to manipulate the data entry. </em>- Sienna Beckman, 1st AD of The Storyteller</p></blockquote>
<p>Scenechronize is a web-based program, which has HUGE advantages for an indie production. The most obvious being that it’s accessible in any location where you can get online. This allows the AD to update the schedule while on set. It also allows all the different departments to have access to the schedule and know exactly what wardrobe, prop or other item pertaining to their department is needed on any given day.</p>
<p><strong>Other Important Factors</strong></p>
<blockquote><p><em>The biggest factors have been the locations and the actor availability. Some things might shift around within certain days to accommodate for wardrobe changes or specific lighting/camera requirements. We will know more about that after doing our tech scouts in the week leading up to the actual shoot.</em> &#8211; Sienna Beckman, 1st AD of The Storyteller</p></blockquote>
<p><strong><em>Example: </em></strong>Towards the end of Seth Brundle’s transformation in Cronenberg’s <em>The Fly</em>, Jeff Goldblum had to sit in the makeup chair for 5 hours. It wouldn’t have made sense to schedule a scene where he’s without makeup before doing one with the makeup.</p>
<p>Similarly, scenes that require big light changes, even if they take place in the same location need to be scheduled accordingly.</p>
<p><strong><em>Example: </em></strong>On my short film <em><a href="https://vimeo.com/30782568">Lucky Charm</a></em>, there were several scenes that took place in a jewelry store. For two of those scenes, I wanted the same camera set up. Now, if those scenes both took place during the day, we simply would have shot them at the same time. However, one scene took place at night, the other during the day. Because of this we shot all the day scenes first, then broke the actors and the crew changed the lighting so that the set looked like it was now night time* and we shot the night scenes. Bonus info &#8211; shooting a night scene during the day is called <em>shooting day for night</em> and is something you want to make note of in your schedule.</p>
<p><em>The Storyteller</em> is a unique movie in that they have had a very long pre-production process. This has an effect not only on the writer’s ability to sharpen the shooting script, but also for the Assistant Director to prep the production.</p>
<blockquote><p><em>My job has just been a bit more spread out. It&#8217;s better for the production team to have a longer pre-production process, so they have time to sort out all the details. Most of what I&#8217;ve been doing is creating the first draft of the schedule, then making changes as more details are locked by production. It hasn&#8217;t affected me too much, but it has been nice to have the time to digest and absorb all the details of the shoot, so I feel prepared and ready when we actually go into production. &#8211; </em>Sienna Beckman, 1st AD of The Storyteller</p></blockquote>
<p>And production is officially underway! <em>The Storyteller’s </em>first shoot day was June 27th and will continue through July 16th. Join us next time when we discuss Tech Scouting. Until then, remember that even with the most meticulous planning, things can and will go wrong. Just ask Terry Gilliam:</p>
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		<title>WATCH: Pitfalls When Looking For Film Financing</title>
		<link>http://20questionsfilm.com/watch-pitfalls-when-looking-for-film-financing/</link>
		<comments>http://20questionsfilm.com/watch-pitfalls-when-looking-for-film-financing/#comments</comments>
		<pubDate>Thu, 03 Sep 2015 17:43:20 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Film Festivals]]></category>
		<category><![CDATA[Film Financing]]></category>
		<category><![CDATA[Film Markets]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Scams]]></category>
		<category><![CDATA[Sebastian: The Slumberland Odyssey]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[VFX]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1179</guid>
		<description><![CDATA[Making a movie is an expensive undertaking and getting your project backed with proper financing can mean the difference between eternal obscurity and wide distribution. But finding financing is not easy and there are many pitfalls to avoid along the way. Fede Ponce, creative director on Marvel projects like Iron Man, Avengers and Thor, and [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>Making a movie is an expensive undertaking and getting your project backed with proper financing can mean the difference between eternal obscurity and wide distribution. But finding financing is not easy and there are many pitfalls to avoid along the way.</strong></p>
<p>Fede Ponce, creative director on Marvel projects like Iron Man, Avengers and Thor, and currently developing and directing his own project, Sebastian: The Slumberland Odyssey, has a few words of wisdom to share on the subject.</p>
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<p></center><a href="http://20questionsfilm.com/tags/fede-ponce/">Fede Ponce</a> has been in the entertainment industry for more than 15 years and he is humbled by having had the lucky opportunity to work on some of the biggest blockbusters to date.  Whether leading global campaigns of MAIN TITLES for MARVEL movies as Creative Director (<em>Iron Man, Thor, Avengers</em>) or creating a metal suit for <em>Iron Man</em> as a VFX supervisor, he has found himself working with some of the most creative people in entertainment. He has directed commercials and video game cinematics. However, he always dreamed of developing his own project. He received the help of Bertha Navarro, producer for Guillermo Del Toro, and has worked closely with Academy Award winning writer Zachary Sklar to ensure his project, <em>Sebastian: The Slumberland Odyssey</em>, is founded on an incredibly solid story.</p>
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		<title>Mad Man Of Steel: Why George Miller Will Save Superhero Films</title>
		<link>http://20questionsfilm.com/mad-man-of-steel-why-george-miller-will-save-superhero-films/</link>
		<comments>http://20questionsfilm.com/mad-man-of-steel-why-george-miller-will-save-superhero-films/#comments</comments>
		<pubDate>Tue, 25 Aug 2015 19:22:20 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[George Miller]]></category>
		<category><![CDATA[Mad Max]]></category>
		<category><![CDATA[Man of Steel]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Metaphors]]></category>
		<category><![CDATA[Mythology]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Superhero]]></category>
		<category><![CDATA[Symbolism]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1142</guid>
		<description><![CDATA[The following is an opinion piece by guest blogger Federico Ponce – whom you’ve hopefully already been acquainted with through our series of video interviews with him. If not, go check them out. Fede is a freelance MoGraph and Visual FX artist, has worked as creative director on several Marvel project (like Iron Man, Avengers [&#8230;]]]></description>
				<content:encoded><![CDATA[<blockquote><p>The following is an opinion piece by guest blogger Federico Ponce – whom you’ve hopefully already been acquainted with through our <a href="http://20questionsfilm.com/?s=fede+ponce">series of video interviews with him</a>. If not, go check them out. Fede is a freelance MoGraph and Visual FX artist, has worked as creative director on several Marvel project (like <em>Iron Man</em>, <em>Avengers</em> and <em>Thor</em>) and is currently working on his own project, <a href="http://prefundia.com/projects/view/sebastian-the-slumberland-odyssey/5820/" target="_blank"><em>Sebastian: The Slumberland Odyssey</em></a>.</p></blockquote>
<hr />
<p>For the last decade or so, I have seen a shift in the way big budget movies are created. I feel compelled to share my humble opinion on the topic, because I am a film lover &#8211; and a big superhero nerd. For that same reason this is not something I say lightly, but I believe that superhero movies are damaging the core of storytelling. They have evolved into a massive, lucrative spectacle, but for those of us wanting a bit more, they unfortunately leave our palettes dry. <strong>I am convinced that art and entertainment can coexist and that the industry does not need to dumb something down in order to make it marketable and memorable. </strong></p>
<p>That&#8217;s why, when I heard the rumor that George Miller was potentially going to direct Man of Steel 2, I was sold. Let me tell you why.</p>
<p><em>Mad Max: Fury Road</em> was a $100 million dollar gamble that paid off handsomely. It became a massive box office success as well as one of the highest rated movies by critics and audiences alike. I say gamble, because in the world of big films nothing is a guarantee. Whoever had the vision to hire the director responsible for <em>Happy Feet</em> and have him dig up his own post-apocalyptic, high octane, testosterone driven re-make was on to something.</p>
<p>But George Miller didn’t stop there; he took the entire hero myth and flipped it on its head, giving us a brand new vision of what action movies could be. He did so facing a market that prefers massive tent pole franchises that focus on being “popular” rather than breaking ground.</p>
<p>I love going to the theater and having a public experience with the audience, but in this particular case I avoided the hype and waited a few months to see it at home; I was looking for a more intimate experience and boy did I get my money’s worth with <em>Mad Max: Fury Road</em>.</p>
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<p><em>SPOILERS AHEAD: please stop reading if you have not seen the film yet.</em></p>
<p>From a technical standpoint, this movie shines in every single department. The visual effects are incredible, flawless and in a sense painterly and stylized without being distracting. The practical effects are equally impressive. There is a stunning choreography between the camera work, the action and the art direction. In fact, every design and visual cue in this movie carries a lot of weight; no detail is left untouched as each piece has been carefully crafted with meticulous detail to further the story and enrich the film’s mythos. The sound design is harmonized and perfectly synchronized in tone and rhythm with the high speed pacing and staccato editing of the film. All acts and beats develop organically and the film does not stop. The pacing is perfect.</p>
<p><strong>This is, at its worst, the best action film to be recorded in the last decade. At its best, it’s an industry-changing piece of art. Here is why:</strong></p>
<p><em>Mad Max: Fury Road</em> has a rich, deep mythology that combines the exploited patriarchal and linear warrior myth with an emerging new myth: The female creation myth. The movie is ground breaking in that it takes these two myths and dispels its gender associations. Not only that, but Miller understands <em>metaphor</em> perfectly, he understands iconography and language, and he interweaves them into a new fascinating world, the like of which I have not seen in an action movie before. The dialogue is not expository, it’s enticing and the performances of the actors showcase how complex these characters are.</p>
<p><strong>So let’s talk about the characters.</strong></p>
<p>The main vehicles of metaphor for the regeneration myth are <strong>Furiosa</strong>, <strong>Max</strong> and <strong>Nux</strong>. The secondary players are <strong>Immortan Joe’s wives</strong> and the <strong>Vuvalini</strong> (derived from vulva – origin of life). <strong>Immortan Joe</strong> carries the entire warrior myth on his shoulders and though he is aided by his race of mad underlings and very interesting goons, the bulk of this analysis will remain on Joe.</p>
<p><strong>Furiosa is without a doubt the manifestation of the symbol of the ancient patriarchal warrior from the nomad tribes.</strong> She is strong, purpose driven, tough, smart and imperfect. Her quest is for redemption and in fulfilling it she will die and be re-born to a bigger, more complicated quest. She transitions from an exterior quest to the journey of the interior. She has a mechanical arm, which denotes that she is in a sense still part of the system. The mechanical, the computerized, whatever is not an organic part of the body is to be considered a symbol of systematization. Darth Vader lost his humanity to the empire and became more machine than man. Furiosa and Luke Skywalker lost a piece of themselves to the system, but where able to turn away from it. Furiosa’s catharsis reaches a climax by her willing removal of the mechanical arm. It represents her last vestige of attachment to the old world; the world of the warrior. Her shaved head hints to her origin as one the war boys; she has been stripped of her gender and began her existence as a homogenized part of that society. But she rose above the rest and became the Imperator. It signifies her psychological and physical ascension. This is why she is able to transition into the next level of her psyche; she has in a way conquered her first quest.</p>
<p><strong>Nux was an amazing character for me. He symbolized the archetype of the “fool” &#8211; the man-child constantly looking for purpose, but most importantly, is always looking for approval of the father figure.</strong> His life is devoid of meaning, driven only by the thirst of survival and the promise of Valhalla. But the hero’s path of the war boys does not lead to ascension or spiritual transition; the path of the war boys is the path of the ego. They don’t yearn for spiritual transcendence, they yearn for adulation from their peers. Valhalla means nothing unless their final act is “witnessed”. In a socio-cultural context, this is extremely relevant, as we live in an age when everyone wants to have a public life on social media. It seems like we all want to be the fool &#8211; “Witness me or else I lack importance.”</p>
<p>The slang for chrome used in this unholy ritual is brilliant. The idea that something pure, something shiny is a man-made artifact that has been lost forever is a clever symbol that emphasizes the lack of connection with the larger natural and spiritual world that transcends the present condition. Nux’s character arch is heartfelt and he finds the mystical help in one of the life givers. She guides him through the river Stix with love and understanding. But he has to find redemption and ascension in physical death, because his psychological chasm is so great, that he would have a mental breakdown if he was to make it to the new world. Sorry, Nux. Maybe in your next life.</p>
<p><strong>Max’ journey begins as one of a slave. He is not just a slave to the system, but a slave of his own fear and self-hatred.</strong> His quest is one of forgiveness and redemption. Early in the film, Max is captured and tortured, and his escape is foiled in part by his inner demons. This metaphor of slavery serves to illustrate that Max has fallen to an ultimate low within himself and he is now close to death. He is being used as a “blood bag” and been completely disposed of his humanity. He is paraded as a trophy and his psyche is not yet ready to take on the role of savior. He must die first and be reborn. It is through sparing Nux’s life, although unwillingly, that his quest for a higher purpose begins. Though Max is a fighter and a trained warrior, his mythological symbol in this tale is one of Life-giver. He replenishes life and hence follows the energy of the female myth. It is because of his life-giving blood that he allows Nux to live, but more importantly it is through his blood that Furiosa is able to be re-born as a queen. Later on, Max responds to the call of action and serves as a protector. It is a choice that empowers him to accept the higher path. He comes back now as a fully developed protector with no agenda other than to help the mothers replenish the world. That is why at the end, he walks away. He walks away from power, from the old world. Max enters the final threshold in the myth; he finally enters the inner quest.</p>
<p><strong>Immortan Joe: The name should say everything to you about what is going on in Miller’s mind.</strong> This name is meticulously crafted and it is broken up like this: The combination of the words <em>immortal</em> and <em>important</em> is our first hint at a linguistic deviation that comes from a culture that cannot process two complex ideas at once, hence merging them into their own comprehensible, simple concept. <em>Immortan</em> represents the symbol of a mystical creature that will live forever and it is of the outmost importance to survival &#8211; followed by <em>Joe</em>. By adding Joe, Miller has managed to take the God in to the realm of men. Joe is everyone’s father, the man the boys look up to, the man in charge of regenerating the world.</p>
<p>Immortan Joe is one of the best antagonists ever written. He is relentless, flawed and strangely charismatic. He looks like a monster to those who do not belong to his world, but like a God to those who do. His breathing device and armor tell us that he has fused with the machine world; he is now the system. His quest is not for power, but to return the world to life on his own terms. We can see that he is somewhat successful, by the hints of green at the top of the mountains and his ability to pump water. But this careful balance is not without its risks, hence the unholy alliance with the Oil and War lords. Here the author again takes the time to take a quick stab at our modern day, exemplifying the corruption that exists between the systems that control most of our lives: Oil (energy), War (death) and Water (life). These are no less than forces of life and death for all human beings. Immortan Joe is the culmination of the male energy force. It is through his will that the world will come to be. The ultimate response to the female force of chaos is the male response of absolute control. And so Joe represents that force, that desire to bring order through his control. Joe is the ultimate patriarch to which all boys look upon. He manipulates the world around him and will never let go of control.</p>
<p>It will take a warrior, a life-giver, a fool and the keepers of seeds to challenge this formidable foe, bringing down the old world and start anew. This is one of the best narratives of the regeneration myth and the heroes that rise do not do so by virtue of super powers, but by virtue of inner growth.</p>
<p><strong>The film industry has misinterpreted the meaning of hero in the literal sense.</strong> They have taken an escapist approach and equated the concept of <em>hero</em> with <em>spectacle</em>. Modern super heroes acquire physical powers that enhance the boundaries of the human body, but for all the action, comedy, special effects and drama these movies have, they do nothing to advance storytelling or to explore the human psyche through symbols and metaphors. They are so intent in the literal translation that they want to rationalize a flying man. They want to dissect the science of the Gods and in doing so they are destroying the power of myth and metaphor.</p>
<p>What is brilliant about Miller’s approach is that all characters have access to tap into the deep mythological archetypes of the human psyche that reside in all of us regardless of gender. Their sex and social role is not imperiled by their choice of inner quest. Miller brings back to storytelling a deep sense of metaphor and symbolism that allows us to take the movie and use it as a mirror to uncover something about ourselves and our society.</p>
<p>I am excited to see him turn the literal into the metaphorical and give super hero films a new meaning.</p>
<p>#GoMillerGo</p>
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		<title>The Not So Fantastic Four</title>
		<link>http://20questionsfilm.com/the-not-so-fantastic-four/</link>
		<comments>http://20questionsfilm.com/the-not-so-fantastic-four/#comments</comments>
		<pubDate>Mon, 17 Aug 2015 21:57:35 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Visual FX]]></category>
		<category><![CDATA[Fantastic Four]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Josh Trank]]></category>
		<category><![CDATA[Marvel]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1121</guid>
		<description><![CDATA[The following is an opinion piece by guest blogger Federico Ponce &#8211; whom you&#8217;ve hopefully already been acquainted with through our series of video interviews with him. If not, go check them out. Fede is a freelance MoGraph and Visual FX artist, has worked as creative director on several Marvel project (like Iron Man, Avengers [&#8230;]]]></description>
				<content:encoded><![CDATA[<blockquote><p>The following is an opinion piece by guest blogger Federico Ponce &#8211; whom you&#8217;ve hopefully already been acquainted with through our <a href="http://20questionsfilm.com/?s=fede+ponce">series of video interviews with him</a>. If not, go check them out. Fede is a freelance MoGraph and Visual FX artist, has worked as creative director on several Marvel project (like <em>Iron Man</em>, <em>Avengers</em> and <em>Thor</em>) and is currently working on his own project, <a href="http://prefundia.com/projects/view/sebastian-the-slumberland-odyssey/5820/" target="_blank"><em>Sebastian: The Slumberland Odyssey</em></a>.</p></blockquote>
<hr />
<p><strong>When I learned to ride my bike. I fell down chipped a tooth. But my parents did not take the bike away, they encouraged me to keep trying. I eventually learned and years later, I even won a few races.</strong></p>
<p>By now you have probably read all about how <em>The Fantastic Four</em> movie tanked and how terrible it is. You’ve probably heard rumors or speculation that Josh Trank’s career is done. Throughout the commotion you have probably caught a glimpse of the director’s frustration on twitter. But through all the vitriol and unabashed passion, let’s take a breather and try to see what is going on. Because this kind of unrestrained response to a film doesn’t sit right, it goes beyond fandom, it goes beyond civil disagreement, hell it goes beyond entertainment.</p>
<p>Josh Trank had made a terrific film called chronicle. He brought a high concept to an established super hero genre and created relatable characters. He showed prowess and great aesthetic when dealing with visual effects. He told the story he wanted and he did so while being vigilant of a budget but most importantly, he created a world, an original intellectual property that found its ground with the younger millennials. This new film was well received with audiences and critics alike.</p>
<p>So far are you with me? Does Trank seem like an outlandish choice for a superhero movie directed at teens and young adults? Maybe it wasn’t the craziest of choices given that, even though he had not done a massive tent pole franchise before, plenty of  first time directors had already proven that they could transition into bigger films.  With all the rumored shortcomings, the least divergent component of this dysfunctional tetrad is Trank.</p>
<p><strong>THE OTHER COMPONENT: The critics.</strong> They are “just” doing their job and we all know what that means, they get paid to dissect movies not to enjoy them and that is fine, it serves a purpose and even at that, it’s not even an objective way to measure art (yes, art).  Then we come to the bloggers. These writers are a diverse group.  Most of them are passionate journalists looking for a good story and some of them are ardent cinephiles. The majority write with their hearts and look for a way to connect. They are the bridge.</p>
<p>Unfortunately a small chunk of them can be signed off as digital parrots, repeating whatever will give them those oh so desired clicks, with no sense of emotional restraint or intellectual analysis or even the minimal moderation and self-censoring needed to check for facts before publishing something. They rather shoot first, damage and then apologize and re-edit. As if “undo” on their computers could be applied to a person’s career. But who cares about the life’s work of an artist, when there is a keyboard and a screen between the blogger and real life.</p>
<p>Some “Authors” even go as far as pandering to the big studios in order to get that exclusive. It didn’t use to be this way, the blogs used to be the last bastion of diversity in opinion left on the ever commercialized and capitalized internet. But the real crux of this article is not that diverse group of bloggers, it’s the homogenized loud part of the audience. You know which one, the one that can’t stand people eating popcorn next to them because the sound distracts them from looking at the black widow’s ass.  This particular brand of beloved moviegoer has transformed from a loving fan into a horrible demanding, tantrum throwing quasi adult bent on destroying anything that does not conform to its unrealized prepubescent desires. I could write six tomes of Jungian psychology trying to define what sort of reticent feelings lay dormant on these creatures but I will spare you the horror and just bare naked the fact that perhaps most of their unrealized dreams are projected on to the comic books and movies that feed their imagination, hence acquiring paramount value in their wellbeing.  But what’s the relationship between the fandom and the film industry?</p>
<p>Well, <strong>the fandom holds the key</strong>. They are the consumers of the product and therein lies the entire calamity of the matter. As consumers they have been programmed to think that everything that they spend their money on is a product they can consume and discard. They have no regard for the life of the product or even its origin. Their prime objective is to satisfy their immediate desire and when that is done they move on the next, and then the next and then more. Every time their desire grows so does their lust for something bigger, sweeter, more explosions, more characters, more vfx, more story, more more, more… you get the point. When their desires and expectations are not met, they destroy. They tear apart. There is no room for reining in emotion, the world becomes either incredible or horrible. The view of absolutes take over and the consumer continues on its quest for more. If I remember correctly only the Sith see things in absolutes.</p>
<p>But what would happen to the entire film industry if instead of an audience of consumers, we had PATRONS. Like the ancient patrons of the Greek or Roman arts. Supporters of a craft that takes time and patience to develop. Film making is a craft that can become an art. It is one of the most complex forms of art present today and there is no reason why art and entertainment cannot be one and the same. Filmmaking is the incredible culmination of a choreographed dance between hundreds of people. It is the live example of what happens when people unite under a dream and follow their passion in order to bring that dream to fruition. Of course there is the studio side of it and the strategy and positioning, budges and the less romantic part of filmmaking but nevertheless it remains an art. To make films is to move mountains.</p>
<p>If the audience steps up to the plate and evolves enough to become a modern day patron it will be rewarded handsomely for it. It will not just be a passive player in the film making process. It can find a way to realize its creative potential by supporting authors and directors and having the pleasure of seeing them grow. There is no greater feeling than losing one’s self in a larger meaningful moment and what an incredible feeling it could be if the audience believed in their artists and supported them through the hard times. Maybe then the creative people wanting to make movies would not have to trade their souls to the devilish corporations and have their entire reputation rest on the fragile decisions of suits and fat cats whose only purpose is maximizing profit.</p>
<p>When I learned to ride my bike. I fell down and chipped a tooth and cried. But my parents did not take the bike away, they encouraged me.  So I invite the audience to give Josh Trank and any other Director who is trying to do something new and something cool another chance. I invite the audience to abandon the way of consumption and take upon the road of creators. Become Patrons of the arts and support the artists that are trying to make this place a bit more fun. Some have already taken up the journey as crowdfunders and some have ventured into creating their own projects. You don’t have to do either of these, you can just start by regulating your response to something with mild dislike or abnegation rather than full on hate.</p>
<p>I have personally crowdfunded a few projects and for a brief moment I felt part of something bigger than I. To see the projects come to life…well that was much better feeling than tearing down someone else’s career.</p>
<p>You know what the core theme of the Fanatstic Four is about? We are stronger together.  #GotrankGo</p>
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		<title>WATCH: What Is The Difference Between Motion Graphics and Visual FX?</title>
		<link>http://20questionsfilm.com/watch-what-is-the-difference-between-motion-graphics-and-visual-fx/</link>
		<comments>http://20questionsfilm.com/watch-what-is-the-difference-between-motion-graphics-and-visual-fx/#comments</comments>
		<pubDate>Tue, 11 Aug 2015 17:45:29 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Visual FX]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Hancock]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Sebastian: The Slumberland Odyssey]]></category>
		<category><![CDATA[The Twilight Saga]]></category>
		<category><![CDATA[Thor]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1102</guid>
		<description><![CDATA[&#8220;Filmmaking&#8221; might be a very general expression, but when you start &#8220;making films&#8221; you will realize that it is a highly specialized field and as such comes with a slew of terms, concepts and names, each representing a unique aspect of this wonderful process. Do you, for instance, know exactly what the difference is between [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>&#8220;Filmmaking&#8221; might be a very general expression, but when you start &#8220;making films&#8221; you will realize that it is a highly specialized field and as such comes with a slew of terms, concepts and names, each representing a unique aspect of this wonderful process. Do you, for instance, know exactly what the difference is between Motion Graphics and Visual FX? Fede Ponce does.</strong></p>
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<p><a href="http://20questionsfilm.com/tags/fede-ponce/">Fede Ponce</a> has been in the entertainment industry for more than 15 years and he is humbled by having had the lucky opportunity to work on some of the biggest blockbusters to date.  Whether leading global campaigns of MAIN TITLES for MARVEL movies as Creative Director (<em>Iron Man, Thor, Avengers</em>) or creating a metal suit for <em>Iron Man</em> as a VFX supervisor, he has found himself working with some of the most creative people in entertainment. He has directed commercials and video game cinematics. However, he always dreamed of developing his own project. He received the help of Bertha Navarro, producer for Guillermo Del Toro, and has worked closely with Academy Award winning writer Zachary Sklar to ensure his project, <em>Sebastian: The Slumberland Odyssey</em>, is founded on an incredibly solid story.</p>
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		<title>WATCH: What Software Was Used To Create The World Of &#8216;Sebastian?&#8217;</title>
		<link>http://20questionsfilm.com/watch-what-software-was-used-to-create-the-world-of-sebastian/</link>
		<comments>http://20questionsfilm.com/watch-what-software-was-used-to-create-the-world-of-sebastian/#comments</comments>
		<pubDate>Mon, 03 Aug 2015 23:27:25 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Visual FX]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Sebastian: The Slumberland Odyssey]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[VFX]]></category>
		<category><![CDATA[Video Interview]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1090</guid>
		<description><![CDATA[We recently posted an article about Fede Ponce&#8217;s latest passion project, Sebastian: The Slumberland Odyssey. In the video below, Fede explains how he created the elaborate dream world in which the story takes place. &#160; Read Transcript Fede Ponce has been in the entertainment industry for more than 15 years and he is humbled by [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>We recently posted an article about <a href="http://20questionsfilm.com/introducing-sebastian-the-slumberland-odyssey/">Fede Ponce&#8217;s latest passion project</a>, <em>Sebastian: The Slumberland Odyssey</em>. In the video below, Fede explains how he created the elaborate dream world in which the story takes place.</strong></p>
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<p class="transcript"><a href="#transcript-div">Read Transcript</a></p>
<p></center>Fede Ponce has been in the entertainment industry for more than 15 years and he is humbled by having had the lucky opportunity to work on some of the biggest blockbusters to date.  Whether leading global campaigns of MAIN TITLES for MARVEL movies as Creative Director (<em>Iron Man, Thor, Avengers</em>) or creating a metal suit for <em>Iron Man</em> as a VFX supervisor, he has found himself working with some of the most creative people in entertainment. He has directed commercials and video game cinematics. However, he always dreamed of developing his own project. He received the help of Bertha Navarro, producer for Guillermo Del Toro, and has worked closely with Academy Award winning writer Zachary Sklar to ensure his project, <em>Sebastian: The Slumberland Odyssey</em>, is founded on an incredibly solid story.</p>
<div id="transcript-div" class="transcript-box">
<p id="title">Read Transcript “What Software Was Used to Create the World of Sebastian?”</p>
<p><strong>Federico:</strong> So, that’s like the live action part of it which was very complex.  But it is nowhere close as complex as to the CG part of it.  The CG part of it is a beast.  I was working with people in Vancouver, I was working with people in New York.  I was working with people in India, da da da, and eventually, you know, some of them were my friends, so they would jump in an help for a little bit and then they would have to go back to work and then I would have to do it myself.  So it was a process.</p>
<p><strong>Federico: </strong>So project management is extremely important when you’re doing a project like this.  One of the programs that I used called Maya, it’s Autodesk Maya.  Autodesk is the maker.  And Maya is very powerful.  It’s a sculpting, 3D, modeling, well, sculpting, I meant modeling.  Sculpting they have MobBox for that which is great.  You know, if you want to do a creature, high resolution creature, then you’d go in MobBox.</p>
<p><strong>Federico: </strong>So then you have Maya, and Maya’s like this giant program.  You can do animation you can do particles, you can do dynamics, but what’s really great about it is it uses Python and MEL which are programming languages.  If you learn them, which are not, they’re not had at all.  You know, it’s tedious, but it’s not hard.  If you learn them you can write your own tools within Maya, which is fantastic.</p>
<p><strong>Federico: </strong>So part of the project management was writing a program, very small, nothing complex, that would create the right folder structure for all the shots and that would output the necessary plates for the artist to work with so that at any given time I could be like, okay, I know, you know, Jeremy’s working on this shot, Ricky gives it backup.  Coming into this folder and you just keep track of everything that way, so Maya was really, really good for that.</p>
<p><strong>Federico: </strong>When, I used Buju and PFTrack to track the live action plates and create the 3D world.  So what we did with that is you know, when you’re shooting grid space stuff and you’re going to make, you’re going to build a digital set afterwards, you need to make sure you’re visual effects supervisor is taking all sorts of notes, all sorts of measurements, what are the distances, what kind of lens are you using?  Do you have markers on your screens?  All that stuff, because when all that stuff is translated into Maya, you can input all that stuff into your camera in Maya so you can mimic a real world camera and the camera in Maya.  Which is phenomenal.</p>
<p><strong>Federico: </strong>Then you can take a tracking program like Buju or PFTrack and then what these programs do, is they look at the data, they look at the flat image, right, and as a flat image moves it calculates the parallax based on the speed of the movement of those pixels.  So it creates that, so then you import that point, it creates points, you import that point data into Maya and now you have your digital set.  And that’s what we did for Sebastian.</p>
<p><strong>Federico: </strong>We tracked and we measured and we had all the camera specs and all that, and so there’s a beautiful scene where Sebastian is confronting one of the Loldegy, that’s one of the monsters, with his pillow, because his pillow is where his magical powers are, and he takes this giant jump.  And what we did is, when we created that shot, I knew that that’s what I wanted, so I had separate markers and I had some distances marked out and I knew sort of where this monster was going to be, the height and all of that and we shot that a very, very, very high speed rate, frame rate, so that we could have a lot of frames to play with and speed the animation up or slow it down as needed.  So we shot that took it into PFTrack, brought into Maya and then created one of the shots that you’ll see in the trailer.</p>
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		<title>Introducing &#8216;Sebastian: The Slumberland Odyssey&#8217;</title>
		<link>http://20questionsfilm.com/introducing-sebastian-the-slumberland-odyssey/</link>
		<comments>http://20questionsfilm.com/introducing-sebastian-the-slumberland-odyssey/#comments</comments>
		<pubDate>Wed, 29 Jul 2015 01:12:08 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Visual FX]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Bertha Navarro]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Guillermo Del Toro]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Sebastian]]></category>
		<category><![CDATA[The Twilight Saga]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Zachary Sklar]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1068</guid>
		<description><![CDATA[When we sat down to talk shop with Fede Ponce, it was not just to get his insight on the world of Motion Graphics, VFX and what it&#8217;s like to design the title art for some of the highest grossing movies of all time. We also wanted to know about his passion project, because really, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>When we sat down to talk shop with Fede Ponce, it was not just to get his insight on the world of Motion Graphics, VFX and what it&#8217;s like to design the title art for some of the highest grossing movies of all time. We also wanted to know about his passion project, because really, passion is and must be the driving force behind any filmmaker.</strong></p>
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<p></center>Fede&#8217;s passion project is called <em>Sebastian: The Slumberland Odyssey</em> and here&#8217;s all you need to know about it, as told by Fede himself:</p>
<p>After eight years of late night nights and financial sacrifice, I share with you my personal project: <i>Sebastian: the Slumberland Odyssey</i>. It’s a first-of-its-kind, genre-busting series. It’s a mind bending live action/CGI episodic tale that blends Magical Realism with Science Fiction, in an unexplored new genre: SCI-FAN.</p>
<blockquote><p>Logline: <i>In a future ruled by AI, where disease is a choice and unauthorized dreaming is punishable by death, a young orphan risks his life by traveling into the Dreamworld in order to save his inexplicably ill grandfather. </i></p></blockquote>
<p>&nbsp;</p>
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<p>&nbsp;</p>
<p><b>An amazing journey you haven’t dreamed before</b></p>
<p>Thanks to an incredibly advanced A.I. humanity has been able to overcome war and poverty. Disease is now a choice. At last mankind has been united under a mission of collective prosperity. With one small price to pay: The loss of individuality.</p>
<p>In order for humankind to unite, people have forgone their ability to dream as well as their desire to be different. And with just cause, since unauthorized dreaming is now punishable by death.</p>
<p>However, there is another world beyond the reach of the A.I.: The Dreamverse &#8211; or as it is known in legend: Slumberland.  It is known as a realm made up of the entire collection of human dreams and desires. It is a vortex of chaos, fun and adventure where the remaining renegades and thought-provocateurs escape to in the middle of the night. Slumberland is a place of wonder where nothing is what it seems and the last remnants of human emotion remain pure and powerful.</p>
<p>There is a small house in the outskirts of the city, where the last unassimilated immigrants reside. Here two siblings thick as thieves and a few years apart, Sebastian and Mika, take turns assisting their mysteriously ill grandfather. The clock is ticking and danger looms near for neither sibling can stop themselves from dreaming. Now that the A.I. has taken note of the last dreamers, Mika inexplicably disappears leaving Sebastian and his grandfather alone. With his last breath grandpa has tasked young and fearful Sebastian to venture into the dreamworld in order to obtain a magical potion before his time runs out &#8211; or the A.I. finds him.</p>
<p>You can find out more about the story and the characters on the official <em>Sebastian</em> website <a href="http://www.sebastiansodyssey.com/" target="_blank">here</a>.</p>
<p><b>A story inspired by true events</b></p>
<p>The story of these two brothers and Sebastian’s journey through Slumberland was inspired by the relationship I have with my brother.  When I was young I left my hometown and came to California to develop my artistic skills. I used to visit my family often and in one of those trips, my father told me that I was going to have a baby brother. In order to make the most of the moments we spent together I created Slumberland. It’s a world in which anything could happen. It was a place that two brothers could visit together no matter how far away they were from each other.</p>
<p>You can find more about those stories and a recollection of my conversations, thoughts and feelings <a href="http://sebastiansodyssey.tumblr.com/" target="_blank">here</a> and follow along on Facebook <a href="https://www.facebook.com/SebastianTheSlumberlandOdyssey" target="_blank">here</a>.</p>
<p><strong>About Federico Ponce:</strong></p>
<p>Fede Ponce has been in the entertainment industry for more than 15 years and he is humbled by having had the lucky opportunity to work on some of the biggest blockbusters to date.  Whether leading global campaigns of MAIN TITLES for MARVEL movies as Creative Director (<em>Iron Man, Thor, Avengers</em>) or creating a metal suit for <em>Iron Man</em> as a VFX supervisor, he has found himself working with some of the most creative people in entertainment. He has directed commercials and video game cinematics. However, he always dreamed of developing his own project. He received the help of Bertha Navarro, producer for Guillermo Del Toro, and has worked closely with Academy Award winning writer Zachary Sklar to ensure his project, <em>Sebastian: The Slumberland Odyssey</em>, is founded on an incredibly solid story.</p>
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		<title>WATCH: Why Create A Graphic Novel For Your Film?</title>
		<link>http://20questionsfilm.com/watch-why-create-a-graphic-novel-for-your-film/</link>
		<comments>http://20questionsfilm.com/watch-why-create-a-graphic-novel-for-your-film/#comments</comments>
		<pubDate>Thu, 25 Jun 2015 16:01:53 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[DC Comics]]></category>
		<category><![CDATA[District 9]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Graphic Novel]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Sebastian]]></category>
		<category><![CDATA[The Twilight Saga]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Video Interview]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=989</guid>
		<description><![CDATA[With the on-going cinematic war between Marvel and DC Comics graphic novels &#8211; and their on-screen potential &#8211; are in the spotlight more than ever before. But what&#8217;s the appeal? Is it simply brand recognition? Or is it perhaps the ability to create a rich universe for your (multiple) stories to unfold in? Additional marketing [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>With the on-going cinematic war between <a href="http://marvel.com/" target="_blank">Marvel</a> and <a href="http://www.dccomics.com/" target="_blank">DC Comics</a> graphic novels &#8211; and their on-screen potential &#8211; are in the spotlight more than ever before. But what&#8217;s the appeal? Is it simply brand recognition? Or is it perhaps the ability to create a rich universe for your (multiple) stories to unfold in? Additional marketing and revenue possibilities? Whatever it is, it&#8217;s worth taking a closer look.</strong></p>
<p><a href="http://fedeponce.com/" target="_blank">Federico Ponce</a> may not yet be a household name outside a tight-knit Motion Graphics circle in Los Angeles, but chances are you know his work nevertheless. As a visual artist and creative director, he has designed the title art for movies like <em><a href="http://fedeponce.com/?portfolio=lorem-ipsum-2" target="_blank">Avengers</a>, <a href="http://fedeponce.com/?portfolio=thor-2-dark-world" target="_blank">Thor</a>, <a href="http://fedeponce.com/?portfolio=iron-man-3" target="_blank">Iron Man</a>, <a href="http://fedeponce.com/?portfolio=district-9" target="_blank">District 9</a>, <a href="http://fedeponce.com/?portfolio=new-moon-theatrical" target="_blank">The Twilight Saga</a></em> and many more. He has also designed a handful of your favorite movie trailers and directed numerous commercials. And now he’s working on his narrative directorial debut, <em>Sebastian: The Slumberland Odyssey</em> – all of which he’ll be telling you more about in the video below.</p>
<p>In this video &#8211; <a href="http://20questionsfilm.com/topics/20-questions-video-interview/">part of a series</a> with Federico and other filmmakers &#8211; he talks about how his elaborate <em>Sebastian</em> story came about &#8211; and why he decided to create a graphic novel for the story as well. Something many first-time filmmakers could take a cue from.</p>
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<p class="transcript"><a href="#transcript-div">Read Transcript</a></p>
<p></center>Many more videos like this one are waiting for you in the archives – and more are being posted all the time. Be sure to subscribe to our <a href="https://www.youtube.com/channel/UCjxE9SeqkmCdsdKTOIC46Kg/feed" target="_blank">Youtube channel</a> and/or <a href="http://20questionsfilm.com/newsletter" target="_blank">newsletter</a> for the latest from the greatest.</p>
<div id="transcript-div" class="transcript-box">
<p id="title">Read Transcript “How Do You Find Work as a Freelancer?”</p>
<p><strong>Federico:</strong> For motion graphics it’s been sort of a wild, a wild experience because there’s no set system, you know, there’s not unified board, just a few blogs here and there, and there’s some major blogs that do a service of, you know, offering the job posts. But, you know, you’ve got to think that there’s around two, three thousand artists in LA and then maybe like six, seven thousand artists in the US, or ten thousand. And they’re all going to these blogs, so, you know, producers get bombarded with this kind of stuff.</p>
<p><strong>Federico: </strong>So it’s not really like I’ve very viable. And a lot of finding jobs in the industry is like dating. It’s very hard to get a first day, you know, because if they don’t, if the company know you, it’s very hard to get in there. Even, your work may be brilliant, but what I’ve seen in my experience is that people are willing to compromise quality a little bit if you’re easy to work with and you’re a nice person. Nobody wants to deal with a diva and nobody wants to deal with a diva at three o’clock in the morning when the project’s due.</p>
<p><strong>Federico: </strong>So as far as finding work, yeah, there’s the job posts and there’s the blogs and that’s good, but I think the most powerful tool that you have as a freelancer is your reputation. Just be a good person, be extremely professional, help as many people as you can on your way and it all comes back to you.</p>
<p><strong>Federico: </strong>I haven’t, you know, keep a good reel, which is something very hypocritical of me to say because I have a terrible reel. I have barely update it, it’s just I don’t have time. That’s the deal, but, usually what happens is, you know, if I have a really good friend, and I know he’s really good at something, I’ll refer him to a job. And then he’ll go there and he’ll perform really well and then they’ll remember him and they’ll remember me. So then they’ll say, “Hey, your friend was really great, you know, we’re done with what he was doing but would you like to come in and do something else?” That sort of passes on.</p>
<p><strong>Federico: </strong>I’d say, yeah, like, just have a very strong network of friends and like I said, I think if I can say that again, just, reputation. Just be very professional. Be very good at what you’re doing. It’s almost like, too, like being a professional athlete in a way, because there is a lot of mental, there’s taxing on your brain and it’s very easy to be a good artist and a good person at three o’clock when you’re rested and the project’s going well, that’s fine.</p>
<p><strong>Federico: </strong>But how do you behave when you haven’t eaten and the computer’s crashing and it’s five o’clock in the morning and you’ve got to deliver the next day? That’s, that’s the real test. So, if you’re able to keep your cool, if you’re able to keep your professionalism, if you, the questions that you’re always answering inside your brain are, “How can I help my team?” “How can I solve?” “Can I stay later and help somebody else?” I think that that makes it. Because everybody’s talented. Talent, talent is a minimum requirement.</p>
<p><strong>Federico: </strong>It’s how you behave with your team that really sets you apart. So if you do that I think enough, I think I’ve done that enough where I haven’t looked for a job on a post in fifteen years. So I think I’m doing okay. It’s all been referrals by friends. And sometimes I’ll hear somebody that I’ve never ever met say, like, they’ve heard wonderful things about me, they saw my reel, it was a marriage of both things and they want to bring me in and then I’ll go in and work with them.</p>
<p><em><strong>Interviewer: What about, I mean, you may not know, because you haven’t done it in fifteen years, but if someone is just starting out and wants to like pursue this as a career, like, how do you, how do you get started as a freelance mograph designer?</strong></em></p>
<p><strong>Federico: </strong>That’s a great question.  And I’m very glad that you asked that because it’s also a very difficult question.  And here’s what happens, is, our market is saturated.  There are so many good people already working.  And then on top of that you have kids graduating from school that want to be a part of it.  And it’s a ruthless industry, man, and if somebody can do the work that you can do for cheaper they’ll get them.</p>
<p><strong>Federico: </strong>But if they’re not professional enough it’ll come, it’ll bite that company in the butt, right, nip in the butt.  So, anyway, it’s back to your question, if you’re a student, or if you want to dedicate yourself to this, there are schools that are really good schools that offer very powerful motion graphics programs, like Otis, like the Art Center of Design in Pasadena, Savannah School of Design.  There’s a lot of art schools that offer a powerful program.</p>
<p><strong>Federico: </strong>I would steer away from the for-profit colleges, smaller colleges that offer you an express program, because the design and the though process behind them might not leave you as prepared as some of these schools where you have to go through four years of art education and you get a much more rounded education.</p>
<p><strong>Federico: </strong>They’re not, I’m not saying that they’re bad or wimps, I’m just saying that if you had the choice go to the other colleges.  But, anyways, these colleges, they have their own network of companies and they have their job events and their job fairs, so that’s like a good way to do it, to get your first job.</p>
<p><strong>Federico: </strong>But I think the difficulty, and right now, you know, this might change by the time you guys post this, but, economy might change, but right now it’s a pretty good time.  It wasn’t so good a few years ago.  It was very difficult to find a job.  But what I would say if I was a student and I was looking for a job, do not, don’t, I know that you have a lot of pressure and I know that you have to make your loans, and I know that you have to, you know, go out there and make some money quick.</p>
<p><strong>Federico: </strong>But if you approach your job searching with that mentality you’re going to put yourself in a situation of abuse.  You’re going to be abused by your employer.  Because you’re work’s not going to be respected, your hours are not going to be respected and you’re just going to end up burning yourself pretty quick.</p>
<p><strong>Federico: </strong>So, my advice, if you want to get into it, be passionate about it, go to school, create a strong network before you graduate, get to know the companies, contact them, you know, follow them, see what they’re doing, see their work and cold call.  Sometimes just cold call or an email.  Just go to the website and email them and say, like, “Hey, I’m looking for a job.  This is my reel.”  Ask about money.  Like, ask your friends about money, ask you colleagues, ask your peers, ask the companies.  Don’t ever be shy about asking for finances.</p>
<p><strong>Federico: </strong>It might seem brash, it might seem rude, but it doesn’t matter.  You have to ask.  Because if you don’t ask, you might be underselling yourself, you might be overbidding and losing jobs because of that so just always ask.  And like I said, don’t put yourself in a position where you say, “I’ll do anything for work.”</p>
<p><strong>Federico: </strong>Because not only does that damage you as an artist and as a professional, it damages the entire industry.  Because if a lot of people do that it devalues the work.  So, best advice I can give you is know your worth, be fair with your own pricing.  Even if you’re a student, or even if you’re a new person in the industry, always think of yourself as a professional.  Think of yourself as a company, you know.  Don’t ever behave like you behave at home if you’re just chilling out, because you’re not going to your friend’s house.  You’re offering a professional service.  So behave like a company and operate like a company.</p>
<p><strong>Federico: </strong>So that’s what I would advise them to do, is just always have a professional mindset from the moment they graduate, or from the moment they get their first job.  Have a contract, it’s very important, always have a booking confirmation or a contract or a deal memo or whatever.  But have it in writing.  Always outline everything that is required of you, what software’s going to be required of you, how many hours are going to be required, what your rate’s going to be and always have that on paper because you never know.</p>
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		<title>REVIEW: Avengers &#8211; Age of Ultron</title>
		<link>http://20questionsfilm.com/review-avengers-age-of-ultron/</link>
		<comments>http://20questionsfilm.com/review-avengers-age-of-ultron/#comments</comments>
		<pubDate>Fri, 29 May 2015 18:14:02 +0000</pubDate>
		<dc:creator><![CDATA[Katie Crump]]></dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Black Widow]]></category>
		<category><![CDATA[Captain America]]></category>
		<category><![CDATA[Hawkeye]]></category>
		<category><![CDATA[Hulk]]></category>
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		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Quicksilver]]></category>
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		<category><![CDATA[Ultron]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=847</guid>
		<description><![CDATA[In the regard of being a summer blockbuster, I guess Avengers: Age of Ultron did its job. Take an action movie and throw in some romance and humor and you have yourself a hit, right? Unfortunately, I had higher expectations for the second installment in America’s favorite superhero team, but maybe I’m just picky. I [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>In the regard of being a summer blockbuster, I guess <em>Avengers: Age of Ultron</em> did its job. Take an action movie and throw in some romance and humor and you have yourself a hit, right? Unfortunately, I had higher expectations for the second installment in America’s favorite superhero team, but maybe I’m just picky.</p>
<p>I won’t stoop low enough to say that this film was not entertaining in its own right. Overall, <em>Ultron</em> had plenty of aesthetically and visually interesting action sequences (although I’m still not entirely sure of how I feel about the Hulk versus extra large Iron Man scene). It was a pretty movie, and it deserves recognition on that front.</p>
<p>I also found that the introduction of new characters such as Elizabeth Olsen as the Scarlet Witch was one of the better parts of the film, and one of my favorites. In its other aspects however, <em>Ultron</em> left a significant amount of well thought out plot to be desired. While trying to develop Olsen’s character as well as on-screen brother Aaron Taylor-Johnson’s (Quicksilver), Joss Whedon forgot how to write for the characters we initially fell in love with in the first <em>Avengers</em> film.</p>
<p>For example, I’m not sure what Whedon was trying to do to Black Widow in this film, but I definitely did not like it. I’m going to be honest with you; I adore a good romantic comedy. Are they the most unpredictable or exciting of films? No, but they do have their place in the world of cinema. Frankly, that place is not in an <em>Avengers</em> film. Never have I looked at this group of characters and thought, <em>You know what this needs? An uncomfortable romantic subplot. </em>But alas, that is what I got when this film seemingly pushed Black Widow and the Hulk together without them having any say in the matter.</p>
<p>This piece of plot mostly just confused me because why would you take Natasha Romanoff (one of my all-time favorite characters in the Marvel universe) and tear away everything that makes her Black Widow? This romance sprung out of nowhere at the beginning of the film and by the end left me debating who I could call to make it stop. I asked for a Black Widow solo film, not this monstrosity.</p>
<p>Where this film lacked in well-written heroes, it actually partially made up for with its villain. Ultron carried over a good level of sass from his creator, Tony Stark (Robert Downey Jr.) which made for some good quips between the two. Although Ultron may not have made a good character on his own, it was the interactions that he had with everyone around him that made him more interesting.</p>
<p>I may have a lot of negative opinions to go along with this movie, but I honestly don’t believe that it was entirely horrible. It definitely had its moments and if I had had lower expectations going into it, I might have found less wrong with it. For instance, as odd as it was I couldn’t help but smile at domestic Hawkeye as well as the close sibling relationship between the Scarlet Witch and Quicksilver. I can also see how some people might find the Hulk and Black Widow romance to be touching, but I will never be able to accept it because that is not the Black Widow that I know and love.</p>
<p><em>Avengers: Age of Ultron</em> is still worth seeing, if only so you can stay updated on the increasing complex Marvel universe and all of its characters. Despite all of the issues I may have with it personally, I still think everyone should go into it with an open mind; you just might enjoy it more.</p>
<p>Watch the extended trailer below.</p>
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		<title>WATCH: What Is Motion Graphics?</title>
		<link>http://20questionsfilm.com/what-is-motion-graphics/</link>
		<comments>http://20questionsfilm.com/what-is-motion-graphics/#comments</comments>
		<pubDate>Thu, 07 May 2015 18:18:25 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Video Interview]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=758</guid>
		<description><![CDATA[We&#8217;re excited to be bringing you the fourth video interview with creative director, independent filmmaker and motion graphics designer on multiple Marvel projects (yes, those movies), Federico Ponce, as he sheds some light on what &#8216;Motion Graphics&#8217; actually is. He did the title art for Avengers, Iron Man, Thor, District 9, The Twilight Saga &#8211; [&#8230;]]]></description>
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<p><strong>We&#8217;re excited to be bringing you the fourth video interview with creative director, independent filmmaker and motion graphics designer on multiple Marvel projects (yes, those movies), Federico Ponce, as he sheds some light on what &#8216;Motion Graphics&#8217; actually is.<br />
</strong></p>
<p>He did the title art for Avengers, Iron Man, Thor, District 9, The Twilight Saga &#8211; the list goes on and on. In short, he knows what he&#8217;s talking about.</p>
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<p class="transcript"><a href="#transcript-div">Read Transcript</a></p>
<div class="entry-content">And there&#8217;s more coming from Federico. Upcoming videos include “How Do You Find Work As A Freelancer”, “Why Create A Graphic Novel For Your Movie”, &#8220;Technical Difficulties When Shooting Under Water&#8221; and many more.</div>
<div class="entry-content"></div>
<div class="entry-content"><strong>About Federico Ponce:</strong></div>
<div class="entry-content">
<p><a href="http://fedeponce.com/" target="_blank">Federico Ponce</a> may not yet be a household name outside a tight-knit Motion Graphics circle in Los Angeles, but chances are you know his work nevertheless. As a visual artist and creative director, he has designed the title art for movies like <a href="http://fedeponce.com/?portfolio=lorem-ipsum-2" target="_blank">Avengers</a>, <a href="http://fedeponce.com/?portfolio=thor-2-dark-world" target="_blank">Thor</a>, <a href="http://fedeponce.com/?portfolio=iron-man-3" target="_blank">Iron Man</a>, <a href="http://fedeponce.com/?portfolio=district-9" target="_blank">District 9</a>, <a href="http://fedeponce.com/?portfolio=new-moon-theatrical" target="_blank">The Twilight Saga</a> and many more. He has also designed a handful of your favorite movie trailers and directed numerous commercials. And now he’s working on his own project, “Sebastian: The Slumberland Odyssey” – all of which he’ll be telling you more about in the videos we’ll be posting over the next couple of weeks.Let us know in the comments what you think. And learn more about Federico’s work <a href="http://fedeponce.com/" target="_blank">here</a>.</p>
<div id="transcript-div" class="transcript-box">
<p id="title">Read Transcript “What Is Motion Graphics?”</p>
<p><strong>Federico:</strong> Motion graphics started out as either a combination of design and animation. It wasn’t necessarily character animation and it wasn’t necessarily effects animation like fire in a movie or an explosion or a car blowing up or anything like that. It was more like a stylized approach to a solution to a problem. So for example, if a client came to you and said, ‘Hey, I need a commercial and I need to show the passion of this car and how it touches the life of people,’ then you’d bring in motion graphics artists and try to figure out what the typography says about the car, what the effects – maybe the car shoots out lights and then the lights connect with people and it lights them up and then everybody rides the car. So it’s sort of a hybrid of visual effects and typography and design put into motion. And it’s usually for TV commercials, web, maybe some banners, and things like that. </p>
<p><strong>Federico: </strong>But it’s a little bit of a different animal than visual effects because most people in motion graphics have a design background and love the geekiness about typography but also are sort of generalists – so they’ll know a little bit about how to make water, they’ll know a little bit about how to make fire, they’ll know a little bit about how to make a dinosaur or something.. Whereas people in visual effects, you go to the guy that animates claws, and all he does is animate claws, and he’s really good at animated claws but that’s it – he doesn’t know about typography, or anything else and probably loves Comic Sans or something (laughs). </p>
<p><strong>Federico: </strong>But these visual effects guys are EXTREMELY good – they’re really, really good and they’re really, really good about one certain part of the production pipeline.</p>
<p><strong>Federico: </strong>The other difference between motion graphics and visual effects is that motion graphics projects tend to be a lot shorter, maybe a month or two, three months at the most if they’re really involved, requiring a lot more work. Some of the higher end computer generated images in commercials might require a lot and actually a fusion of both motion graphics and visual effects, but the visual effects projects take years, one or two or three years – it takes a long time. You could have a guy working on the shield of Captain America for years, and all he’s doing is just the shield and iterations and iterations and iterations. So I’d say that’s the biggest difference.</p>
<p><strong>Federico: </strong>But the main difference is that the motion graphics is grounded by design and has a design sensibility. Visual effects also has a design but it’s not graphic design. It’s a different type of… If you’re doing a futuristic movie or you’re doing explosions, you have to make sure the explosion seems real, but that takes some design as well, but it’s a different type of aesthetic. </p>
<p><strong>Federico: </strong>The other part where they might cross over is when you’re doing high end projects together. Again, if you’re doing a high end commercial, they both come together. If you’re doing a movie, like let’s say Iron Man or Prometheus, and you see the screens and they light up with data, that’s all graphic design. It’s a whole world to its own. When you’re designing that kind of stuff, it’s all about how it would work in the real world and how it has to make some sort of sense.</p>
<p><strong>Federico: </strong>That’s what’s really cool about graphic design and motion graphics is that a lot of times, these questions are asked. Like, okay, we’re going to design the imagery in the helmet of Tony Stark. We’re not just going to show gibberish – things have to make sense. He has to have an altitude meter. He’s got to have a temperature gauge. There’s a thought process behind the design part of it. So that would be sort of the difference and convergence.</p>
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