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	<title>20 Questions Film &#187; Thor</title>
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		<title>WATCH: Pitfalls When Looking For Film Financing</title>
		<link>http://20questionsfilm.com/watch-pitfalls-when-looking-for-film-financing/</link>
		<comments>http://20questionsfilm.com/watch-pitfalls-when-looking-for-film-financing/#comments</comments>
		<pubDate>Thu, 03 Sep 2015 17:43:20 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Film Festivals]]></category>
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		<category><![CDATA[Sebastian: The Slumberland Odyssey]]></category>
		<category><![CDATA[Thor]]></category>
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		<guid isPermaLink="false">http://20questionsfilm.com/?p=1179</guid>
		<description><![CDATA[Making a movie is an expensive undertaking and getting your project backed with proper financing can mean the difference between eternal obscurity and wide distribution. But finding financing is not easy and there are many pitfalls to avoid along the way. Fede Ponce, creative director on Marvel projects like Iron Man, Avengers and Thor, and [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>Making a movie is an expensive undertaking and getting your project backed with proper financing can mean the difference between eternal obscurity and wide distribution. But finding financing is not easy and there are many pitfalls to avoid along the way.</strong></p>
<p>Fede Ponce, creative director on Marvel projects like Iron Man, Avengers and Thor, and currently developing and directing his own project, Sebastian: The Slumberland Odyssey, has a few words of wisdom to share on the subject.</p>
<p><center></p>
<div class="responsive-video"><iframe src="https://www.youtube.com/embed/nd37JSQJIqU?showinfo=0" width="853" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p>&nbsp;</p>
<p></center><a href="http://20questionsfilm.com/tags/fede-ponce/">Fede Ponce</a> has been in the entertainment industry for more than 15 years and he is humbled by having had the lucky opportunity to work on some of the biggest blockbusters to date.  Whether leading global campaigns of MAIN TITLES for MARVEL movies as Creative Director (<em>Iron Man, Thor, Avengers</em>) or creating a metal suit for <em>Iron Man</em> as a VFX supervisor, he has found himself working with some of the most creative people in entertainment. He has directed commercials and video game cinematics. However, he always dreamed of developing his own project. He received the help of Bertha Navarro, producer for Guillermo Del Toro, and has worked closely with Academy Award winning writer Zachary Sklar to ensure his project, <em>Sebastian: The Slumberland Odyssey</em>, is founded on an incredibly solid story.</p>
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		<title>WATCH: What Is The Difference Between Motion Graphics and Visual FX?</title>
		<link>http://20questionsfilm.com/watch-what-is-the-difference-between-motion-graphics-and-visual-fx/</link>
		<comments>http://20questionsfilm.com/watch-what-is-the-difference-between-motion-graphics-and-visual-fx/#comments</comments>
		<pubDate>Tue, 11 Aug 2015 17:45:29 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
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		<category><![CDATA[Visual FX]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Hancock]]></category>
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		<category><![CDATA[Sebastian: The Slumberland Odyssey]]></category>
		<category><![CDATA[The Twilight Saga]]></category>
		<category><![CDATA[Thor]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1102</guid>
		<description><![CDATA[&#8220;Filmmaking&#8221; might be a very general expression, but when you start &#8220;making films&#8221; you will realize that it is a highly specialized field and as such comes with a slew of terms, concepts and names, each representing a unique aspect of this wonderful process. Do you, for instance, know exactly what the difference is between [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>&#8220;Filmmaking&#8221; might be a very general expression, but when you start &#8220;making films&#8221; you will realize that it is a highly specialized field and as such comes with a slew of terms, concepts and names, each representing a unique aspect of this wonderful process. Do you, for instance, know exactly what the difference is between Motion Graphics and Visual FX? Fede Ponce does.</strong></p>
<p>&nbsp;</p>
<div class="responsive-video"><iframe src="https://www.youtube.com/embed/CIUsG9SAiCo?showinfo=0" width="853" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p>&nbsp;</p>
<p><a href="http://20questionsfilm.com/tags/fede-ponce/">Fede Ponce</a> has been in the entertainment industry for more than 15 years and he is humbled by having had the lucky opportunity to work on some of the biggest blockbusters to date.  Whether leading global campaigns of MAIN TITLES for MARVEL movies as Creative Director (<em>Iron Man, Thor, Avengers</em>) or creating a metal suit for <em>Iron Man</em> as a VFX supervisor, he has found himself working with some of the most creative people in entertainment. He has directed commercials and video game cinematics. However, he always dreamed of developing his own project. He received the help of Bertha Navarro, producer for Guillermo Del Toro, and has worked closely with Academy Award winning writer Zachary Sklar to ensure his project, <em>Sebastian: The Slumberland Odyssey</em>, is founded on an incredibly solid story.</p>
]]></content:encoded>
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		<title>WATCH: What Software Was Used To Create The World Of &#8216;Sebastian?&#8217;</title>
		<link>http://20questionsfilm.com/watch-what-software-was-used-to-create-the-world-of-sebastian/</link>
		<comments>http://20questionsfilm.com/watch-what-software-was-used-to-create-the-world-of-sebastian/#comments</comments>
		<pubDate>Mon, 03 Aug 2015 23:27:25 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
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		<category><![CDATA[Federico Ponce]]></category>
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		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Sebastian: The Slumberland Odyssey]]></category>
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		<guid isPermaLink="false">http://20questionsfilm.com/?p=1090</guid>
		<description><![CDATA[We recently posted an article about Fede Ponce&#8217;s latest passion project, Sebastian: The Slumberland Odyssey. In the video below, Fede explains how he created the elaborate dream world in which the story takes place. &#160; Read Transcript Fede Ponce has been in the entertainment industry for more than 15 years and he is humbled by [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>We recently posted an article about <a href="http://20questionsfilm.com/introducing-sebastian-the-slumberland-odyssey/">Fede Ponce&#8217;s latest passion project</a>, <em>Sebastian: The Slumberland Odyssey</em>. In the video below, Fede explains how he created the elaborate dream world in which the story takes place.</strong></p>
<p><center></p>
<div class="responsive-video"><iframe src="https://www.youtube.com/embed/nt0z8i3eq0k?showinfo=0" width="853" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p>&nbsp;</p>
<p class="transcript"><a href="#transcript-div">Read Transcript</a></p>
<p></center>Fede Ponce has been in the entertainment industry for more than 15 years and he is humbled by having had the lucky opportunity to work on some of the biggest blockbusters to date.  Whether leading global campaigns of MAIN TITLES for MARVEL movies as Creative Director (<em>Iron Man, Thor, Avengers</em>) or creating a metal suit for <em>Iron Man</em> as a VFX supervisor, he has found himself working with some of the most creative people in entertainment. He has directed commercials and video game cinematics. However, he always dreamed of developing his own project. He received the help of Bertha Navarro, producer for Guillermo Del Toro, and has worked closely with Academy Award winning writer Zachary Sklar to ensure his project, <em>Sebastian: The Slumberland Odyssey</em>, is founded on an incredibly solid story.</p>
<div id="transcript-div" class="transcript-box">
<p id="title">Read Transcript “What Software Was Used to Create the World of Sebastian?”</p>
<p><strong>Federico:</strong> So, that’s like the live action part of it which was very complex.  But it is nowhere close as complex as to the CG part of it.  The CG part of it is a beast.  I was working with people in Vancouver, I was working with people in New York.  I was working with people in India, da da da, and eventually, you know, some of them were my friends, so they would jump in an help for a little bit and then they would have to go back to work and then I would have to do it myself.  So it was a process.</p>
<p><strong>Federico: </strong>So project management is extremely important when you’re doing a project like this.  One of the programs that I used called Maya, it’s Autodesk Maya.  Autodesk is the maker.  And Maya is very powerful.  It’s a sculpting, 3D, modeling, well, sculpting, I meant modeling.  Sculpting they have MobBox for that which is great.  You know, if you want to do a creature, high resolution creature, then you’d go in MobBox.</p>
<p><strong>Federico: </strong>So then you have Maya, and Maya’s like this giant program.  You can do animation you can do particles, you can do dynamics, but what’s really great about it is it uses Python and MEL which are programming languages.  If you learn them, which are not, they’re not had at all.  You know, it’s tedious, but it’s not hard.  If you learn them you can write your own tools within Maya, which is fantastic.</p>
<p><strong>Federico: </strong>So part of the project management was writing a program, very small, nothing complex, that would create the right folder structure for all the shots and that would output the necessary plates for the artist to work with so that at any given time I could be like, okay, I know, you know, Jeremy’s working on this shot, Ricky gives it backup.  Coming into this folder and you just keep track of everything that way, so Maya was really, really good for that.</p>
<p><strong>Federico: </strong>When, I used Buju and PFTrack to track the live action plates and create the 3D world.  So what we did with that is you know, when you’re shooting grid space stuff and you’re going to make, you’re going to build a digital set afterwards, you need to make sure you’re visual effects supervisor is taking all sorts of notes, all sorts of measurements, what are the distances, what kind of lens are you using?  Do you have markers on your screens?  All that stuff, because when all that stuff is translated into Maya, you can input all that stuff into your camera in Maya so you can mimic a real world camera and the camera in Maya.  Which is phenomenal.</p>
<p><strong>Federico: </strong>Then you can take a tracking program like Buju or PFTrack and then what these programs do, is they look at the data, they look at the flat image, right, and as a flat image moves it calculates the parallax based on the speed of the movement of those pixels.  So it creates that, so then you import that point, it creates points, you import that point data into Maya and now you have your digital set.  And that’s what we did for Sebastian.</p>
<p><strong>Federico: </strong>We tracked and we measured and we had all the camera specs and all that, and so there’s a beautiful scene where Sebastian is confronting one of the Loldegy, that’s one of the monsters, with his pillow, because his pillow is where his magical powers are, and he takes this giant jump.  And what we did is, when we created that shot, I knew that that’s what I wanted, so I had separate markers and I had some distances marked out and I knew sort of where this monster was going to be, the height and all of that and we shot that a very, very, very high speed rate, frame rate, so that we could have a lot of frames to play with and speed the animation up or slow it down as needed.  So we shot that took it into PFTrack, brought into Maya and then created one of the shots that you’ll see in the trailer.</p>
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		<title>Introducing &#8216;Sebastian: The Slumberland Odyssey&#8217;</title>
		<link>http://20questionsfilm.com/introducing-sebastian-the-slumberland-odyssey/</link>
		<comments>http://20questionsfilm.com/introducing-sebastian-the-slumberland-odyssey/#comments</comments>
		<pubDate>Wed, 29 Jul 2015 01:12:08 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Visual FX]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Bertha Navarro]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Guillermo Del Toro]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Sebastian]]></category>
		<category><![CDATA[The Twilight Saga]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Zachary Sklar]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=1068</guid>
		<description><![CDATA[When we sat down to talk shop with Fede Ponce, it was not just to get his insight on the world of Motion Graphics, VFX and what it&#8217;s like to design the title art for some of the highest grossing movies of all time. We also wanted to know about his passion project, because really, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>When we sat down to talk shop with Fede Ponce, it was not just to get his insight on the world of Motion Graphics, VFX and what it&#8217;s like to design the title art for some of the highest grossing movies of all time. We also wanted to know about his passion project, because really, passion is and must be the driving force behind any filmmaker.</strong></p>
<p><center></p>
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<p>&nbsp;</p>
<p></center>Fede&#8217;s passion project is called <em>Sebastian: The Slumberland Odyssey</em> and here&#8217;s all you need to know about it, as told by Fede himself:</p>
<p>After eight years of late night nights and financial sacrifice, I share with you my personal project: <i>Sebastian: the Slumberland Odyssey</i>. It’s a first-of-its-kind, genre-busting series. It’s a mind bending live action/CGI episodic tale that blends Magical Realism with Science Fiction, in an unexplored new genre: SCI-FAN.</p>
<blockquote><p>Logline: <i>In a future ruled by AI, where disease is a choice and unauthorized dreaming is punishable by death, a young orphan risks his life by traveling into the Dreamworld in order to save his inexplicably ill grandfather. </i></p></blockquote>
<p>&nbsp;</p>
<div class="responsive-video"><iframe src="https://www.youtube.com/embed/pJe94KVKp8Y?showinfo=0" width="853" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p>&nbsp;</p>
<p><b>An amazing journey you haven’t dreamed before</b></p>
<p>Thanks to an incredibly advanced A.I. humanity has been able to overcome war and poverty. Disease is now a choice. At last mankind has been united under a mission of collective prosperity. With one small price to pay: The loss of individuality.</p>
<p>In order for humankind to unite, people have forgone their ability to dream as well as their desire to be different. And with just cause, since unauthorized dreaming is now punishable by death.</p>
<p>However, there is another world beyond the reach of the A.I.: The Dreamverse &#8211; or as it is known in legend: Slumberland.  It is known as a realm made up of the entire collection of human dreams and desires. It is a vortex of chaos, fun and adventure where the remaining renegades and thought-provocateurs escape to in the middle of the night. Slumberland is a place of wonder where nothing is what it seems and the last remnants of human emotion remain pure and powerful.</p>
<p>There is a small house in the outskirts of the city, where the last unassimilated immigrants reside. Here two siblings thick as thieves and a few years apart, Sebastian and Mika, take turns assisting their mysteriously ill grandfather. The clock is ticking and danger looms near for neither sibling can stop themselves from dreaming. Now that the A.I. has taken note of the last dreamers, Mika inexplicably disappears leaving Sebastian and his grandfather alone. With his last breath grandpa has tasked young and fearful Sebastian to venture into the dreamworld in order to obtain a magical potion before his time runs out &#8211; or the A.I. finds him.</p>
<p>You can find out more about the story and the characters on the official <em>Sebastian</em> website <a href="http://www.sebastiansodyssey.com/" target="_blank">here</a>.</p>
<p><b>A story inspired by true events</b></p>
<p>The story of these two brothers and Sebastian’s journey through Slumberland was inspired by the relationship I have with my brother.  When I was young I left my hometown and came to California to develop my artistic skills. I used to visit my family often and in one of those trips, my father told me that I was going to have a baby brother. In order to make the most of the moments we spent together I created Slumberland. It’s a world in which anything could happen. It was a place that two brothers could visit together no matter how far away they were from each other.</p>
<p>You can find more about those stories and a recollection of my conversations, thoughts and feelings <a href="http://sebastiansodyssey.tumblr.com/" target="_blank">here</a> and follow along on Facebook <a href="https://www.facebook.com/SebastianTheSlumberlandOdyssey" target="_blank">here</a>.</p>
<p><strong>About Federico Ponce:</strong></p>
<p>Fede Ponce has been in the entertainment industry for more than 15 years and he is humbled by having had the lucky opportunity to work on some of the biggest blockbusters to date.  Whether leading global campaigns of MAIN TITLES for MARVEL movies as Creative Director (<em>Iron Man, Thor, Avengers</em>) or creating a metal suit for <em>Iron Man</em> as a VFX supervisor, he has found himself working with some of the most creative people in entertainment. He has directed commercials and video game cinematics. However, he always dreamed of developing his own project. He received the help of Bertha Navarro, producer for Guillermo Del Toro, and has worked closely with Academy Award winning writer Zachary Sklar to ensure his project, <em>Sebastian: The Slumberland Odyssey</em>, is founded on an incredibly solid story.</p>
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		<title>WATCH: Why Create A Graphic Novel For Your Film?</title>
		<link>http://20questionsfilm.com/watch-why-create-a-graphic-novel-for-your-film/</link>
		<comments>http://20questionsfilm.com/watch-why-create-a-graphic-novel-for-your-film/#comments</comments>
		<pubDate>Thu, 25 Jun 2015 16:01:53 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
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		<category><![CDATA[Sebastian]]></category>
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		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Video Interview]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=989</guid>
		<description><![CDATA[With the on-going cinematic war between Marvel and DC Comics graphic novels &#8211; and their on-screen potential &#8211; are in the spotlight more than ever before. But what&#8217;s the appeal? Is it simply brand recognition? Or is it perhaps the ability to create a rich universe for your (multiple) stories to unfold in? Additional marketing [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>With the on-going cinematic war between <a href="http://marvel.com/" target="_blank">Marvel</a> and <a href="http://www.dccomics.com/" target="_blank">DC Comics</a> graphic novels &#8211; and their on-screen potential &#8211; are in the spotlight more than ever before. But what&#8217;s the appeal? Is it simply brand recognition? Or is it perhaps the ability to create a rich universe for your (multiple) stories to unfold in? Additional marketing and revenue possibilities? Whatever it is, it&#8217;s worth taking a closer look.</strong></p>
<p><a href="http://fedeponce.com/" target="_blank">Federico Ponce</a> may not yet be a household name outside a tight-knit Motion Graphics circle in Los Angeles, but chances are you know his work nevertheless. As a visual artist and creative director, he has designed the title art for movies like <em><a href="http://fedeponce.com/?portfolio=lorem-ipsum-2" target="_blank">Avengers</a>, <a href="http://fedeponce.com/?portfolio=thor-2-dark-world" target="_blank">Thor</a>, <a href="http://fedeponce.com/?portfolio=iron-man-3" target="_blank">Iron Man</a>, <a href="http://fedeponce.com/?portfolio=district-9" target="_blank">District 9</a>, <a href="http://fedeponce.com/?portfolio=new-moon-theatrical" target="_blank">The Twilight Saga</a></em> and many more. He has also designed a handful of your favorite movie trailers and directed numerous commercials. And now he’s working on his narrative directorial debut, <em>Sebastian: The Slumberland Odyssey</em> – all of which he’ll be telling you more about in the video below.</p>
<p>In this video &#8211; <a href="http://20questionsfilm.com/topics/20-questions-video-interview/">part of a series</a> with Federico and other filmmakers &#8211; he talks about how his elaborate <em>Sebastian</em> story came about &#8211; and why he decided to create a graphic novel for the story as well. Something many first-time filmmakers could take a cue from.</p>
<p><center></p>
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<p>&nbsp;</p>
<p class="transcript"><a href="#transcript-div">Read Transcript</a></p>
<p></center>Many more videos like this one are waiting for you in the archives – and more are being posted all the time. Be sure to subscribe to our <a href="https://www.youtube.com/channel/UCjxE9SeqkmCdsdKTOIC46Kg/feed" target="_blank">Youtube channel</a> and/or <a href="http://20questionsfilm.com/newsletter" target="_blank">newsletter</a> for the latest from the greatest.</p>
<div id="transcript-div" class="transcript-box">
<p id="title">Read Transcript “How Do You Find Work as a Freelancer?”</p>
<p><strong>Federico:</strong> For motion graphics it’s been sort of a wild, a wild experience because there’s no set system, you know, there’s not unified board, just a few blogs here and there, and there’s some major blogs that do a service of, you know, offering the job posts. But, you know, you’ve got to think that there’s around two, three thousand artists in LA and then maybe like six, seven thousand artists in the US, or ten thousand. And they’re all going to these blogs, so, you know, producers get bombarded with this kind of stuff.</p>
<p><strong>Federico: </strong>So it’s not really like I’ve very viable. And a lot of finding jobs in the industry is like dating. It’s very hard to get a first day, you know, because if they don’t, if the company know you, it’s very hard to get in there. Even, your work may be brilliant, but what I’ve seen in my experience is that people are willing to compromise quality a little bit if you’re easy to work with and you’re a nice person. Nobody wants to deal with a diva and nobody wants to deal with a diva at three o’clock in the morning when the project’s due.</p>
<p><strong>Federico: </strong>So as far as finding work, yeah, there’s the job posts and there’s the blogs and that’s good, but I think the most powerful tool that you have as a freelancer is your reputation. Just be a good person, be extremely professional, help as many people as you can on your way and it all comes back to you.</p>
<p><strong>Federico: </strong>I haven’t, you know, keep a good reel, which is something very hypocritical of me to say because I have a terrible reel. I have barely update it, it’s just I don’t have time. That’s the deal, but, usually what happens is, you know, if I have a really good friend, and I know he’s really good at something, I’ll refer him to a job. And then he’ll go there and he’ll perform really well and then they’ll remember him and they’ll remember me. So then they’ll say, “Hey, your friend was really great, you know, we’re done with what he was doing but would you like to come in and do something else?” That sort of passes on.</p>
<p><strong>Federico: </strong>I’d say, yeah, like, just have a very strong network of friends and like I said, I think if I can say that again, just, reputation. Just be very professional. Be very good at what you’re doing. It’s almost like, too, like being a professional athlete in a way, because there is a lot of mental, there’s taxing on your brain and it’s very easy to be a good artist and a good person at three o’clock when you’re rested and the project’s going well, that’s fine.</p>
<p><strong>Federico: </strong>But how do you behave when you haven’t eaten and the computer’s crashing and it’s five o’clock in the morning and you’ve got to deliver the next day? That’s, that’s the real test. So, if you’re able to keep your cool, if you’re able to keep your professionalism, if you, the questions that you’re always answering inside your brain are, “How can I help my team?” “How can I solve?” “Can I stay later and help somebody else?” I think that that makes it. Because everybody’s talented. Talent, talent is a minimum requirement.</p>
<p><strong>Federico: </strong>It’s how you behave with your team that really sets you apart. So if you do that I think enough, I think I’ve done that enough where I haven’t looked for a job on a post in fifteen years. So I think I’m doing okay. It’s all been referrals by friends. And sometimes I’ll hear somebody that I’ve never ever met say, like, they’ve heard wonderful things about me, they saw my reel, it was a marriage of both things and they want to bring me in and then I’ll go in and work with them.</p>
<p><em><strong>Interviewer: What about, I mean, you may not know, because you haven’t done it in fifteen years, but if someone is just starting out and wants to like pursue this as a career, like, how do you, how do you get started as a freelance mograph designer?</strong></em></p>
<p><strong>Federico: </strong>That’s a great question.  And I’m very glad that you asked that because it’s also a very difficult question.  And here’s what happens, is, our market is saturated.  There are so many good people already working.  And then on top of that you have kids graduating from school that want to be a part of it.  And it’s a ruthless industry, man, and if somebody can do the work that you can do for cheaper they’ll get them.</p>
<p><strong>Federico: </strong>But if they’re not professional enough it’ll come, it’ll bite that company in the butt, right, nip in the butt.  So, anyway, it’s back to your question, if you’re a student, or if you want to dedicate yourself to this, there are schools that are really good schools that offer very powerful motion graphics programs, like Otis, like the Art Center of Design in Pasadena, Savannah School of Design.  There’s a lot of art schools that offer a powerful program.</p>
<p><strong>Federico: </strong>I would steer away from the for-profit colleges, smaller colleges that offer you an express program, because the design and the though process behind them might not leave you as prepared as some of these schools where you have to go through four years of art education and you get a much more rounded education.</p>
<p><strong>Federico: </strong>They’re not, I’m not saying that they’re bad or wimps, I’m just saying that if you had the choice go to the other colleges.  But, anyways, these colleges, they have their own network of companies and they have their job events and their job fairs, so that’s like a good way to do it, to get your first job.</p>
<p><strong>Federico: </strong>But I think the difficulty, and right now, you know, this might change by the time you guys post this, but, economy might change, but right now it’s a pretty good time.  It wasn’t so good a few years ago.  It was very difficult to find a job.  But what I would say if I was a student and I was looking for a job, do not, don’t, I know that you have a lot of pressure and I know that you have to make your loans, and I know that you have to, you know, go out there and make some money quick.</p>
<p><strong>Federico: </strong>But if you approach your job searching with that mentality you’re going to put yourself in a situation of abuse.  You’re going to be abused by your employer.  Because you’re work’s not going to be respected, your hours are not going to be respected and you’re just going to end up burning yourself pretty quick.</p>
<p><strong>Federico: </strong>So, my advice, if you want to get into it, be passionate about it, go to school, create a strong network before you graduate, get to know the companies, contact them, you know, follow them, see what they’re doing, see their work and cold call.  Sometimes just cold call or an email.  Just go to the website and email them and say, like, “Hey, I’m looking for a job.  This is my reel.”  Ask about money.  Like, ask your friends about money, ask you colleagues, ask your peers, ask the companies.  Don’t ever be shy about asking for finances.</p>
<p><strong>Federico: </strong>It might seem brash, it might seem rude, but it doesn’t matter.  You have to ask.  Because if you don’t ask, you might be underselling yourself, you might be overbidding and losing jobs because of that so just always ask.  And like I said, don’t put yourself in a position where you say, “I’ll do anything for work.”</p>
<p><strong>Federico: </strong>Because not only does that damage you as an artist and as a professional, it damages the entire industry.  Because if a lot of people do that it devalues the work.  So, best advice I can give you is know your worth, be fair with your own pricing.  Even if you’re a student, or even if you’re a new person in the industry, always think of yourself as a professional.  Think of yourself as a company, you know.  Don’t ever behave like you behave at home if you’re just chilling out, because you’re not going to your friend’s house.  You’re offering a professional service.  So behave like a company and operate like a company.</p>
<p><strong>Federico: </strong>So that’s what I would advise them to do, is just always have a professional mindset from the moment they graduate, or from the moment they get their first job.  Have a contract, it’s very important, always have a booking confirmation or a contract or a deal memo or whatever.  But have it in writing.  Always outline everything that is required of you, what software’s going to be required of you, how many hours are going to be required, what your rate’s going to be and always have that on paper because you never know.</p>
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		<title>WATCH: How Do You Find Work As A Freelancer?</title>
		<link>http://20questionsfilm.com/watch-how-do-you-find-work-as-a-freelancer/</link>
		<comments>http://20questionsfilm.com/watch-how-do-you-find-work-as-a-freelancer/#comments</comments>
		<pubDate>Thu, 04 Jun 2015 01:26:18 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Fede Ponce]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[The Twilight Saga]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Video Interview]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=880</guid>
		<description><![CDATA[Ah, the question is as old as time. How do you sustain yourself, when it&#8217;s up to you to, you know, sustain yourself? In more modern parlance, particularly interesting to those of us without a 9-5: How do you find work as a freelancer? Fede Ponce is not only one of the nicest and most [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>Ah, the question is as old as time. How do you sustain yourself, when it&#8217;s up to you to, you know, sustain yourself? In more modern parlance, particularly interesting to those of us without a 9-5: How do you find work as a freelancer?</strong></p>
<p><strong>Fede Ponce</strong> is not only one of the nicest and most humble people you&#8217;ll meet in this business, he&#8217;s also got lots of smart things to say. So we let him do just that. Please watch below for the latest installment in our interview series with director/illustrator/creative director Fede Ponce. Having worked &#8211; as a freelancer &#8211; on high-profile and demanding projects such as <em>Iron Man, Avengers, Thor, The Twilight Saga</em> (the list goes on), we trust that he knows what he&#8217;s talking about.</p>
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<p class="transcript"><a href="#transcript-div">Read Transcript</a></p>
<p>Many more videos like this one are waiting for you in the archives &#8211; and more are being posted all the time. Be sure to subscribe to our <a href="https://www.youtube.com/channel/UCjxE9SeqkmCdsdKTOIC46Kg/feed" target="_blank">Youtube channel</a> and/or <a href="http://20questionsfilm.com/newsletter" target="_blank">newsletter</a> for the latest from the greatest.</p>
<div id="transcript-div" class="transcript-box">
<p id="title">Read Transcript “Why Create a Graphic Novel for Your Movie?”</p>
<p><strong>Federico:</strong> The way the Sebastian project came about, the way that idea sort of originated, was that it wasn’t like I woke up one day and I was like, “Oh, I’m going to make a movie about this.”  It didn’t really work out that way.</p>
<p><strong>Federico: </strong>Frankly, in my mind it shouldn’t work that way.  You should always just want to tell stories, and then let the stories find their own way.  So what happened was, I have a little brother and he lives in a different country, so when he was very, very young it was very difficult to deal with separation, whenever I had to come here to LA.  So I started telling him stories at night.  And then in the morning I would go back to him and say, “Hey, man, do you remember this thing, this adventure we did last night?”  And he was like, “No, man I don’t remember,” and I would retell the story.  He was like, “Oh, yeah, I remember,” you know, because he wanted that bonding, too.</p>
<p><strong>Federico: </strong>So, I started telling him all these stories about two brothers that would go into the dream world and have these adventures together.  And every night, man, new story, new story, new story.  And that at some point became a giant world.  And then, you know, at one point he was like not into it anymore, he grew out of it, which is fine.</p>
<p><strong>Federico: </strong>But during that process it let us bond and you know, it was a very cool experience.  But what happened was that, I think a lot of the stories that I had in my mind that a lot of my life experience that was in my subconscious bubbled up in those stories and in a way I kind of knew, you know, I was like, okay, I’m not going to be around for this guy’s life a lot, because, you know, I live here, he lives there and we’re not going to see each other that, I wanted the time with him to be really valuable, you know?</p>
<p><strong>Federico: </strong>So how can I tell him about life without like boring him, and without, how can I tell him about my experience about life without boring him to death and giving him lectures?  So I’m just going to tell him these stories.</p>
<p><strong>Federico: </strong>And so each story always had a moral.  And it was like his mission to tell me what the moral was.  And sometimes he would find his own moral in it, which was great.  It was never like a fixed thing.  But it was a very flexible process and so that’s how it started.  That’s the core of it.  And so, you know, these stories sort of stuck in my mind for years and then I just started writing them.  I just started writing these stories and there was no linear, there was no arc to them.  It was just sort of, it was like a dream.  It was really like a dream.</p>
<p><strong>Federico: </strong>I would one day write a piece of the story and then another time write another piece of the story and there were not connected at all.  And then one time a friend of mine saw them and read them and he said, “Boy, these are really good.  You should really string these into a story, into a cohesive story.”  And I was like, okay, yeah, think so.  I think I can do that.</p>
<p><strong>Federico: </strong>And so I started writing, but at the time I didn’t have any technical training on script writing.  I had never taken courses.  I mean, it was just raw, raw writing.  So I didn’t know what the right medium for it was.  I didn’t know if I should write a graphic novel, a script, or what?  So, I just started writing and then I was like, okay, I thought, okay, I’ll write a book and I was just like writing these chapters and it didn’t work, and so I just kept writing stories as they came and then try to tie them together.  And then eventually I was, because of the graphic design and the illustration and all that stuff in my life, I was like, well, I should be illustrating these.</p>
<p><strong>Federico: </strong>So I started illustrating the characters and then I was like, some of the moments in the story are pretty cool.  I’m going to start illustrating them.  So it was very organic, man.  I never really set out, and I’m not saying that that has to be that way, this is just my personal experience.  But it was always like following that organic path, you know?</p>
<p><strong>Federico: </strong>So I was like, wow, this could be a graphic novel.  So that’s how that graphic novel started.  I would say the advantage of the graphic novel over the movie, you know, writing a film, is that when you’re writing your own book, your own novel, you own graphic novel, you just have an endless world of mythology to develop and back stories and all these different relationships between characters.  And it’s a sandbox.  You can explore anything you want, right?  This is your world, you can explore anything you want.</p>
<p><strong>Federico: </strong>Whereas if you’re doing a movie, you’ve got 90 minutes or a 120 minutes to, you know, tell the story.  So you’re not going to tell an entire story.  You might grab a section of it and take snapshot of that section and tell that part of the story.  But that’s why it’s very powerful.  If you want to get into graphic novels, do it.  I mean, it’s, you know, there’s no limit.</p>
<p><strong>Federico: </strong>You write as deep as you want to write.  And the deeper you go, the more complex you go, the richer, and not complexity for complexity’s sake, but, you know, the real, the complexity that comes from just naturally evolving characters.  You know, that the more, the more mythology you create around your story, then when you take a snapshot of it and you make a video game or you make a movie about it, it becomes a lot richer.</p>
<p><strong>Federico: </strong>And that’s why all these movies, you know, they’re basing their stuff off comic books.  And that’s why there’s a giant following to create movies out of books, 50 Shades of Grey, the Twilight thing, da da da da da.  Because they can take a snapshot of a very deep mythology and just put it on screen.  I mean, I’m not saying it’s easy, I’m just saying you have a lot of material to work with.</p>
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		<title>REVIEW: Avengers &#8211; Age of Ultron</title>
		<link>http://20questionsfilm.com/review-avengers-age-of-ultron/</link>
		<comments>http://20questionsfilm.com/review-avengers-age-of-ultron/#comments</comments>
		<pubDate>Fri, 29 May 2015 18:14:02 +0000</pubDate>
		<dc:creator><![CDATA[Katie Crump]]></dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Black Widow]]></category>
		<category><![CDATA[Captain America]]></category>
		<category><![CDATA[Hawkeye]]></category>
		<category><![CDATA[Hulk]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Quicksilver]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Scarlet Witch]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Ultron]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=847</guid>
		<description><![CDATA[In the regard of being a summer blockbuster, I guess Avengers: Age of Ultron did its job. Take an action movie and throw in some romance and humor and you have yourself a hit, right? Unfortunately, I had higher expectations for the second installment in America’s favorite superhero team, but maybe I’m just picky. I [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>In the regard of being a summer blockbuster, I guess <em>Avengers: Age of Ultron</em> did its job. Take an action movie and throw in some romance and humor and you have yourself a hit, right? Unfortunately, I had higher expectations for the second installment in America’s favorite superhero team, but maybe I’m just picky.</p>
<p>I won’t stoop low enough to say that this film was not entertaining in its own right. Overall, <em>Ultron</em> had plenty of aesthetically and visually interesting action sequences (although I’m still not entirely sure of how I feel about the Hulk versus extra large Iron Man scene). It was a pretty movie, and it deserves recognition on that front.</p>
<p>I also found that the introduction of new characters such as Elizabeth Olsen as the Scarlet Witch was one of the better parts of the film, and one of my favorites. In its other aspects however, <em>Ultron</em> left a significant amount of well thought out plot to be desired. While trying to develop Olsen’s character as well as on-screen brother Aaron Taylor-Johnson’s (Quicksilver), Joss Whedon forgot how to write for the characters we initially fell in love with in the first <em>Avengers</em> film.</p>
<p>For example, I’m not sure what Whedon was trying to do to Black Widow in this film, but I definitely did not like it. I’m going to be honest with you; I adore a good romantic comedy. Are they the most unpredictable or exciting of films? No, but they do have their place in the world of cinema. Frankly, that place is not in an <em>Avengers</em> film. Never have I looked at this group of characters and thought, <em>You know what this needs? An uncomfortable romantic subplot. </em>But alas, that is what I got when this film seemingly pushed Black Widow and the Hulk together without them having any say in the matter.</p>
<p>This piece of plot mostly just confused me because why would you take Natasha Romanoff (one of my all-time favorite characters in the Marvel universe) and tear away everything that makes her Black Widow? This romance sprung out of nowhere at the beginning of the film and by the end left me debating who I could call to make it stop. I asked for a Black Widow solo film, not this monstrosity.</p>
<p>Where this film lacked in well-written heroes, it actually partially made up for with its villain. Ultron carried over a good level of sass from his creator, Tony Stark (Robert Downey Jr.) which made for some good quips between the two. Although Ultron may not have made a good character on his own, it was the interactions that he had with everyone around him that made him more interesting.</p>
<p>I may have a lot of negative opinions to go along with this movie, but I honestly don’t believe that it was entirely horrible. It definitely had its moments and if I had had lower expectations going into it, I might have found less wrong with it. For instance, as odd as it was I couldn’t help but smile at domestic Hawkeye as well as the close sibling relationship between the Scarlet Witch and Quicksilver. I can also see how some people might find the Hulk and Black Widow romance to be touching, but I will never be able to accept it because that is not the Black Widow that I know and love.</p>
<p><em>Avengers: Age of Ultron</em> is still worth seeing, if only so you can stay updated on the increasing complex Marvel universe and all of its characters. Despite all of the issues I may have with it personally, I still think everyone should go into it with an open mind; you just might enjoy it more.</p>
<p>Watch the extended trailer below.</p>
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		<title>WATCH: What Is Motion Graphics?</title>
		<link>http://20questionsfilm.com/what-is-motion-graphics/</link>
		<comments>http://20questionsfilm.com/what-is-motion-graphics/#comments</comments>
		<pubDate>Thu, 07 May 2015 18:18:25 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Video Interview]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=758</guid>
		<description><![CDATA[We&#8217;re excited to be bringing you the fourth video interview with creative director, independent filmmaker and motion graphics designer on multiple Marvel projects (yes, those movies), Federico Ponce, as he sheds some light on what &#8216;Motion Graphics&#8217; actually is. He did the title art for Avengers, Iron Man, Thor, District 9, The Twilight Saga &#8211; [&#8230;]]]></description>
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<p><strong>We&#8217;re excited to be bringing you the fourth video interview with creative director, independent filmmaker and motion graphics designer on multiple Marvel projects (yes, those movies), Federico Ponce, as he sheds some light on what &#8216;Motion Graphics&#8217; actually is.<br />
</strong></p>
<p>He did the title art for Avengers, Iron Man, Thor, District 9, The Twilight Saga &#8211; the list goes on and on. In short, he knows what he&#8217;s talking about.</p>
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<p class="transcript"><a href="#transcript-div">Read Transcript</a></p>
<div class="entry-content">And there&#8217;s more coming from Federico. Upcoming videos include “How Do You Find Work As A Freelancer”, “Why Create A Graphic Novel For Your Movie”, &#8220;Technical Difficulties When Shooting Under Water&#8221; and many more.</div>
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<div class="entry-content"><strong>About Federico Ponce:</strong></div>
<div class="entry-content">
<p><a href="http://fedeponce.com/" target="_blank">Federico Ponce</a> may not yet be a household name outside a tight-knit Motion Graphics circle in Los Angeles, but chances are you know his work nevertheless. As a visual artist and creative director, he has designed the title art for movies like <a href="http://fedeponce.com/?portfolio=lorem-ipsum-2" target="_blank">Avengers</a>, <a href="http://fedeponce.com/?portfolio=thor-2-dark-world" target="_blank">Thor</a>, <a href="http://fedeponce.com/?portfolio=iron-man-3" target="_blank">Iron Man</a>, <a href="http://fedeponce.com/?portfolio=district-9" target="_blank">District 9</a>, <a href="http://fedeponce.com/?portfolio=new-moon-theatrical" target="_blank">The Twilight Saga</a> and many more. He has also designed a handful of your favorite movie trailers and directed numerous commercials. And now he’s working on his own project, “Sebastian: The Slumberland Odyssey” – all of which he’ll be telling you more about in the videos we’ll be posting over the next couple of weeks.Let us know in the comments what you think. And learn more about Federico’s work <a href="http://fedeponce.com/" target="_blank">here</a>.</p>
<div id="transcript-div" class="transcript-box">
<p id="title">Read Transcript “What Is Motion Graphics?”</p>
<p><strong>Federico:</strong> Motion graphics started out as either a combination of design and animation. It wasn’t necessarily character animation and it wasn’t necessarily effects animation like fire in a movie or an explosion or a car blowing up or anything like that. It was more like a stylized approach to a solution to a problem. So for example, if a client came to you and said, ‘Hey, I need a commercial and I need to show the passion of this car and how it touches the life of people,’ then you’d bring in motion graphics artists and try to figure out what the typography says about the car, what the effects – maybe the car shoots out lights and then the lights connect with people and it lights them up and then everybody rides the car. So it’s sort of a hybrid of visual effects and typography and design put into motion. And it’s usually for TV commercials, web, maybe some banners, and things like that. </p>
<p><strong>Federico: </strong>But it’s a little bit of a different animal than visual effects because most people in motion graphics have a design background and love the geekiness about typography but also are sort of generalists – so they’ll know a little bit about how to make water, they’ll know a little bit about how to make fire, they’ll know a little bit about how to make a dinosaur or something.. Whereas people in visual effects, you go to the guy that animates claws, and all he does is animate claws, and he’s really good at animated claws but that’s it – he doesn’t know about typography, or anything else and probably loves Comic Sans or something (laughs). </p>
<p><strong>Federico: </strong>But these visual effects guys are EXTREMELY good – they’re really, really good and they’re really, really good about one certain part of the production pipeline.</p>
<p><strong>Federico: </strong>The other difference between motion graphics and visual effects is that motion graphics projects tend to be a lot shorter, maybe a month or two, three months at the most if they’re really involved, requiring a lot more work. Some of the higher end computer generated images in commercials might require a lot and actually a fusion of both motion graphics and visual effects, but the visual effects projects take years, one or two or three years – it takes a long time. You could have a guy working on the shield of Captain America for years, and all he’s doing is just the shield and iterations and iterations and iterations. So I’d say that’s the biggest difference.</p>
<p><strong>Federico: </strong>But the main difference is that the motion graphics is grounded by design and has a design sensibility. Visual effects also has a design but it’s not graphic design. It’s a different type of… If you’re doing a futuristic movie or you’re doing explosions, you have to make sure the explosion seems real, but that takes some design as well, but it’s a different type of aesthetic. </p>
<p><strong>Federico: </strong>The other part where they might cross over is when you’re doing high end projects together. Again, if you’re doing a high end commercial, they both come together. If you’re doing a movie, like let’s say Iron Man or Prometheus, and you see the screens and they light up with data, that’s all graphic design. It’s a whole world to its own. When you’re designing that kind of stuff, it’s all about how it would work in the real world and how it has to make some sort of sense.</p>
<p><strong>Federico: </strong>That’s what’s really cool about graphic design and motion graphics is that a lot of times, these questions are asked. Like, okay, we’re going to design the imagery in the helmet of Tony Stark. We’re not just going to show gibberish – things have to make sense. He has to have an altitude meter. He’s got to have a temperature gauge. There’s a thought process behind the design part of it. So that would be sort of the difference and convergence.</p>
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		<title>WATCH: What Does It Mean To Be A Director?</title>
		<link>http://20questionsfilm.com/what-does-it-mean-to-be-a-director/</link>
		<comments>http://20questionsfilm.com/what-does-it-mean-to-be-a-director/#comments</comments>
		<pubDate>Thu, 26 Mar 2015 21:15:29 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Creative Director]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Video Interview]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=627</guid>
		<description><![CDATA[We continue our on-going series of interviews featuring spectacular filmmakers with this second video of creative director and independent filmmaker, Federico Ponce, as he explains what it means to him to be a director. Growing up in Mexico, Federico is also able to share some interesting thoughts on the reason behind the creativity and success [&#8230;]]]></description>
				<content:encoded><![CDATA[<div class="entry-content">
<p><strong>We continue our on-going series of interviews featuring spectacular filmmakers with this second video of creative director and independent filmmaker, Federico Ponce, as he explains what it means to him to be a director.<br />
</strong></p>
<p>Growing up in Mexico, Federico is also able to share some interesting thoughts on the reason behind the creativity and success of current Mexican filmmakers. Enjoy!</p>
<p><center></p>
<div class="responsive-video"><iframe src="https://www.youtube.com/embed/iXMFBFb2XaY?rel=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p></center></p>
<p class="transcript"><a href="#transcript-div">Read Transcript</a></p>
<p>Stay tuned for more from Federico. Upcoming videos include “How Do You Create Opportunities For Yourself”, “What Is Motion Graphics”, “Why Create A Graphic Novel For Your Movie” and many more.</p>
<p><strong>About Federico Ponce:</strong></p>
<p><a href="http://fedeponce.com/" target="_blank">Federico Ponce</a> may not yet be a household name outside a tight-knit Motion Graphics circle in Los Angeles, but chances are you know his work nevertheless. As a visual artist and creative director, he has designed the title art for movies like <em><a href="http://fedeponce.com/?portfolio=lorem-ipsum-2" target="_blank">Avengers</a></em>, <em><a href="http://fedeponce.com/?portfolio=thor-2-dark-world" target="_blank">Thor</a></em>, <em><a href="http://fedeponce.com/?portfolio=iron-man-3" target="_blank">Iron Man</a></em>, <em><a href="http://fedeponce.com/?portfolio=district-9" target="_blank">District 9</a></em>, <em><a href="http://fedeponce.com/?portfolio=new-moon-theatrical" target="_blank">The Twilight Saga</a></em> and many more. He has also designed a handful of your favorite movie trailers and directed numerous commercials. And now he’s working on his narrative directorial debut, <em>“Sebastian: The Slumberland Odyssey”</em> – all of which he’ll be telling you more about in the videos we’ll be posting over the next couple of weeks.</p>
<p>Let us know in the comments what you think. And learn more about Federico&#8217;s work <a href="http://fedeponce.com/" target="_blank">here</a>.
</div>
<div id="transcript-div" class="transcript-box">
<p id="title">For those of you who like reading, rather than watching, here&#8217;s the transcription of “How Do You Find Work as a Freelancer?”</p>
<p><strong>Federico:</strong> Being a director is sort of a loaded question, especially living in LA, you know, like, “Oh – director,” but I don’t, I rather think of myself as a storyteller.  And I think that for me the way this has evolved internally is that, I’ve always been a storyteller, but I think a director is someone that has a story to tell and has a very particular way of telling a story.</p>
<p><strong>Federico: </strong>Personally, I’d say that a director is not a director.  He’s a community builder.  You are basically building a community of people around an idea.  And my job is to figure out what talented group of people I’m going to bring into this, how I’m going to make my passion contagious and show them what is it that I want to say so that they become passionate about it, too, and then how do I bring out the best in these people so that we can all work together and make something that otherwise could not be made by one person?  I think that that’s sort of what’s been evolving, you know, like the notion of like, “Oh, I can do something on my own that’s pretty cool,” versus now, like, “I’m going to generate and create a whole community that supports this idea and that feels passionate about it.”</p>
<p><strong>Federico: </strong>I don’t think that there’s a lot of creative people that join a movie and say, “Oh, it was a shitty movie.  I didn’t like it.”  I mean, yeah, there are those situations, but I think that most people that join the project are excited about it and part of the director of the storytelling is building that community, and building it on a virtualist platform.  Meaning, try to create an environment that brings out the best in people so that everybody there is challenged, everybody there is always trying to give their best to create that project.</p>
<p><strong>Federico: </strong>So, it’s weird, you know?  It’s a weird thing, like I have that and I think that that, you know, you have that idea, you have that passion, you have a vision, I think you need tenacity, I think you need to be tenacious.  I think you need to be – it’s a very strange combination of being sort of like a gentle captain of a ship.  You’re willing to listen and of course you’re willing to change, but you won’t because you have a direction.</p>
<p><strong>Federico: </strong>It’s not that you won’t because of your ego, but it’s like you know where you want to go.  And then you’ve just got to get there.  Maybe somebody has an idea, better idea of how to get there and you’ll listen to that, of course.  It would be silly not to.  But I think that that tenaciousness and that daring, that you know, I’m going to do something that I know I want to do.  It’s going to be tough, it might not work.  It’s a risk.  But I’m going to do it and I’m going to muster my courage and make sure that everybody’s inspired and we can do it.  And that’s how great things get done.</p>
<p><strong>Federico: </strong>I’m not saying I’ve done great things, because I haven’t.  I don’t have anything, okay?  I’m just starting with this thing and, but what I want to say is that when I say “great things get made” I meant like internally.  You’re internal creative process, not the external product.</p>
<p><strong>Federico: </strong>Which brings me to a real interesting question, you know.  Why are Mexican directors right now winning so many awards?  I mean, you have Amat Escalante with “Heli” who won the Cannes award last year, I believe.  You have Cuarón, Iñárritu and del Toro and even though del Toro hasn’t won like an award, he’s definitely on the forefront of fantasy and technology and storytelling in his own right.</p>
<p><strong>Federico: </strong>So why are these Mexican directors being so successful?  And it’s not a random thing.  It’s definitely not a random thing.  It’s a few elements and I think we can all learn a lot from these elements.</p>
<p><strong>Federico: </strong>Number one is that in Mexico, there has been a program of incentives, film incentives, and it’s been very successful.  I mean, there are like I think a hundred movies being made in Mexico right now.  In comparison to Hollywood it’s nothing, right, but in a country where there was only one or two every five years, a hundred a year is pretty damn good.</p>
<p><strong>Federico: </strong>There’s a lot of schools, there is a lot of, you know, if you put the money into it, you will get something out of it.  And the government has put the money into it and they’re getting stuff out of it.  The difference I think is that there’s not a capitalist approach in there.  It’s not like, we’re going to put the money into it and we want the investment back.  It’s never about that, which is great.  Because it lets people be a little bit more creative, it’s let people be a little bit more risky.  And you have to fight for that money.  You have to fight for those grants, you know, you have to prove that you’re project is good.</p>
<p><strong>Federico: </strong>And obviously it’s not like a perfect system, it has its issues.  But at the core, nobody’s expecting a blockbuster hit and that’s the difference is that there’s a system that is encouraging people to be creative.  That’s fairly new, okay, so that’s why I think all these new authors are sort of becoming more and more famous, Mexican authors and directors.  With Iñárritu and del Toro and Cuarón is that these guys, first of all they’re friends, right, they’re really good friends, they work together and it’s, you know, if you have three very powerful minds and you, they’re collaborating, of course they’re going to create amazing things.</p>
<p><strong>Federico: </strong>I do not know to what degree they’re collaborating, but they’re certainly, you know, they’re very close, little things that I know.  And I think what happens is they encourage each other, they talk, you know, but they also come from this school of trying out new things.</p>
<p><strong>Federico: </strong>Now, if you think about why are they so successful?  Let’s really break down why they’re successful and why they’re who they are, because it’s very apparent, it’s very simple.  Number one, the “Pan’s Labyrinth.”  Why was “Pan’s Labyrinth” such a huge hit?  It was visually stunning, it was great storytelling, but, imagine this pitch for a second.  “I’m going to tell you a children’s story, a fantasy story, about death and a Spanish war,” you know, civil war.  I forget which war it was, but and I apologize.</p>
<p><strong>Federico: </strong>That sounds horrible.  Who would watch that?  You know, it’s, and then you watch the movie and it’s a very powerful movie.  It works.  It’s not for kids.  It is definitely not for kids.  But it’s a fantasy and the main protagonist is a kid.  See, that’s very risky.  That’s very risky.  That’s very on the edge, you know, and so if you go out there, you pitch something crazy like that and you execute it with the masterful execution that it was executed as and of course you’re going to get a huge hit, right?  So that’s number one.</p>
<p><strong>Federico: </strong>Another example, because they have plenty.  I mean, these guys are brilliant, right?  But let’s take another example.  Let’s take “Gravity.”  You go to a studio and you tell them, “I’m going to film a movie, you’re not going to see any of the movie for four or five years.  And then I’m just going to release it.”  Right?  “And it’s going to be about one actress.”  That’s – can I say that works?  That’s fucking crazy.  That’s insane.  And it’s going to cost, you know, $100 million or whatever it cost.</p>
<p><strong>Federico: </strong>Would you do that if I said, “Hey, give me $100 million.  I’m going to make a move that you’re not going be able to see how it’s going to look like.”  Would you do that?  I mean, it’s crazy, right?  So he goes in there and he pushes the levels of technology.  I mean, the technology that went into this movie it was insane, right?  Not only that, but the storytelling is pretty good, too.  I mean, this is a human story about loss and attachment and emotional attachment and overcoming something powerful and the metaphors for these are space.  You know, this giant space which is in truth the inner space.</p>
<p><strong>Federico: </strong>So, you know, you put those marvelous things together again and you take a risk.  You take a very, very powerful risk.  And you throw it out there and you do it.</p>
<p><strong>Federico: </strong>Now let’s go to “Birdman.”  Last one.  Right?  I love people that, a lot of my friends that saw it they were like, “Augh, it was, I didn’t like that movie.  It was crazy.  I mean, oh, it was good, but it wasn’t like Oscar worthy.”  Here’s my take on it.  I think “Birdman” was a brilliant movie, okay?  It was brilliant because the technical feat that Ed Cheeble, the VP did, the colorist and the editor and the ed director.  That technical feat of stringing a moving like that is incredible, right?  But it’s not a gimmick.  That’s the key, is that they don’t do that because it was hard, or because it was a gimmick, at least this is my opinion, right, they did that because that was integral part of the story.</p>
<p><strong>Federico: </strong>That was the way the main character experienced life, as this continuous rambling jazzy tune.  And that’s why they have a jazz score in it because it’s this guy’s brain.  That’s his brain.  They’re giving you an insight into his brain and they’re using all these film techniques, pushing them to the limit, collaborating like crazy in creating this piece of art.  So that’s one part of it, right?</p>
<p><strong>Federico: </strong>And then the other part of “Birdman” that’s incredible is like, okay, “I’m going to make a surreal magical piece about this guy’s inner journey where he’s moving things with his mind and he’s levitating.”  That sound really strange, right, like that sounds like fantasy.  That sounds like something that’s out of genre, but it’s not.  It’s perfect.  And this idea of this magical realism that goes back to Gabriel García Márquez and you know, the Latin American writers and the “Las Historias el Don Juan” and all these stories about magical realism.</p>
<p><strong>Federico: </strong>And they sort of took all that and modernized it and brought it to storytelling, man, I mean, this is powerful stuff.  This is the thing, it’s like people say, like, “They’re famous because of their Mexican heritage.”  I think that’s wrong.  I think they’re really fucking successful because they took the elements from the culture and they made it into a global language.  And that’s powerful stuff.  And they didn’t do it by commercializing it, they did it by interpreting it in a much more open space.  Does that make sense?  Like, you know, that magical realism, they put it into really strong and powerful adult context and it works.  It works really well.  That movie is brilliant.  That movie is really good.  The script is phenomenal the acting is superb.  I mean, to be the captain on that ship, man, and deal, just imagine the mentality of the director, right?  He has to deal the technical part of it, he has this amazing team, he has to deal with the actor, I mean, he’s always moving pieces and stringing it out the way, and there’s the other thing.  He did the movie that he wanted.  He did what he wanted.</p>
<p><strong>Federico: </strong>When del Toro, “Pan’s Labyrinth,” he did that movie because that was his passion project.  When Cuarón made “Gravity” that was his passion project.  He wanted to work on that.  So you see, the key is risk, passion, intelligence and collaboration.  That’s why these guys are incredible.</p>
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		<title>WATCH: How Do You Follow Your Passion?</title>
		<link>http://20questionsfilm.com/how-do-you-follow-your-passion/</link>
		<comments>http://20questionsfilm.com/how-do-you-follow-your-passion/#comments</comments>
		<pubDate>Mon, 23 Mar 2015 20:01:20 +0000</pubDate>
		<dc:creator><![CDATA[Mads Black]]></dc:creator>
				<category><![CDATA[20 Questions Video Interview]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Screenwriting]]></category>
		<category><![CDATA[Avengers]]></category>
		<category><![CDATA[Creative Director]]></category>
		<category><![CDATA[Federico Ponce]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Iron Man]]></category>
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		<category><![CDATA[Thor]]></category>
		<category><![CDATA[Video Interview]]></category>

		<guid isPermaLink="false">http://20questionsfilm.com/?p=568</guid>
		<description><![CDATA[We&#8217;re very excited to be sharing the first video in our on-going series of interviews with spectacular film makers. First up is Creative Director Federico Ponce. Federico Ponce may not yet be a household name outside a tight-knit Motion Graphics circle in Los Angeles, but chances are you know his work nevertheless. As a visual [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>We&#8217;re very excited to be sharing the first video in our on-going series of interviews with spectacular film makers. First up is Creative Director Federico Ponce.</strong></p>
<p><a href="http://fedeponce.com/" target="_blank">Federico Ponce</a> may not yet be a household name outside a tight-knit Motion Graphics circle in Los Angeles, but chances are you know his work nevertheless. As a visual artist and creative director, he has designed the title art for movies like <em><a href="http://fedeponce.com/?portfolio=lorem-ipsum-2" target="_blank">Avengers</a>, <a href="http://fedeponce.com/?portfolio=thor-2-dark-world" target="_blank">Thor</a>, <a href="http://fedeponce.com/?portfolio=iron-man-3" target="_blank">Iron Man</a>, <a href="http://fedeponce.com/?portfolio=district-9" target="_blank">District 9</a>, <a href="http://fedeponce.com/?portfolio=new-moon-theatrical" target="_blank">The Twilight Saga</a></em> and many more. He has also designed a handful of your favorite movie trailers and directed numerous commercials. And now he&#8217;s working on his narrative directorial debut, <em>&#8220;Sebastian: The Slumberland Odyssey&#8221;</em> &#8211; all of which he&#8217;ll be telling you more about in the videos we&#8217;ll be posting over the next couple of weeks.</p>
<p style="text-align: center;"><a href="http://20questionsfilm.com/wp-content/uploads/2015/03/Iron-Man-3-Trailer-Logo1.jpg"><img class="aligncenter size-full wp-image-569" src="http://20questionsfilm.com/wp-content/uploads/2015/03/Iron-Man-3-Trailer-Logo1.jpg" alt="Iron-Man-3-Trailer-Logo1" width="570" height="300" /></a><em>Look familiar?</em></p>
<p>In this first video, Federico tries to answer what is quite possibly the most important question to any film maker: How do you follow your passion?</p>
<p><center></p>
<div class="responsive-video"><iframe src="https://www.youtube.com/embed/5Q-ZeZPVdas?rel=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p></center>Stay tuned for more from Federico. Upcoming videos include &#8220;How Do You Create Opportunities For Yourself&#8221;, &#8220;What Is Motion Graphics&#8221;, &#8220;Why Create A Graphic Novel For Your Movie&#8221; and many more.</p>
<p>Let us know in the comments what you think. And learn more about Federico Ponce <a href="http://fedeponce.com/" target="_blank">here</a>.</p>
<p><strong>Read on for the full transcript of the video.</strong></p>
<blockquote><p>I’m Federico Ponce. I live in Los Angeles and I’m a director.</p>
<p>&nbsp;</p>
<p>I am not originally from here. It’s really been an interesting transition because I didn’t wake up and say, ‘I want to be a director.’ It’s been a very, very organic process. I actually come from a very conservative family and the arts were never part of the thought process in my family. Except for my mother, which was a really big influence for me – she would read very deep mythology since I was really young (5). I mean, I couldn’t understand it but I loved it. She was definitely the more artistic in the family. But it was never a real life path for anybody in my family.</p>
<p>&nbsp;</p>
<p>So it never occurred to me that that’s what I wanted to do. And then as I got older, I was 18 and I had to make a decision about my life. I would either have to do the traditional follow in your father’s footsteps, you know, being the traditional Latin American family – that’s what you have to do. Or, I could go into this unknown path of the arts. I didn’t even know what paths there were. At that point, there was nothing like that in Mexico. Everything sort of had a very starving artist connotation and it wasn’t seen as a career. It was a very difficult transition.</p>
<p>&nbsp;</p>
<p>So I was lucky enough to have found a friend of mine who brought me here to L.A. and he gave me a tour of a few art schools here, and I was blown away. You know how people say, <em>‘Oh, I saw this woman! I knew I was going to marry her!’</em> – Well, that happened to me – I went to one of these schools and as soon as I saw the gallery, I felt it in my heart – I’m going to be a student here. It took me a few years to get in, but I had that certainty. I still didn’t know what I wanted to do – I just knew I wanted to be there.</p>
<p>&nbsp;</p>
<p>So then I applied and I got denied, and then I worked really hard for it and then I applied for it again and I got denied again. This time, they were a little bit nicer about it. I just kept going until they got tired of me and they let me in – I don’t think I was good enough – I think they just realized, <em>‘This guy is just going to keep applying’</em>. So I did. I applied and got in.</p>
<p>&nbsp;</p>
<p>It was a struggle. I think they were right, because everybody else was s good and I was terrible, but finally I got in there. What I was doing was illustrations – I was doing drawing and fine art painting. I loved it to death – it was a really beautiful expression and a really good manifestation of something that I’d been doing since I was a little kid, and that’s something that’s really worth exploring in everybody’s life – what is it about your behavior that comes through naturally that you just keep on doing repeatedly? That was one of the things – I was always drawing, always telling stories, always writing stories in my own comic books, and it was just sort of this natural behavior.</p>
<p>&nbsp;</p>
<p>Anyways, fast forward to the school. It was an incredible experience. It was almost like I would describe it as sort of being an outsider and never belonging (because that’s how I felt all my life) and then going to Jedi school and finding all these Jedi’s, and everybody is incredible and your teachers are amazing, and all your students and peers are incredible, and all of the sudden you are elevated to this level.</p>
<p>&nbsp;</p>
<p>So it was a very intense experience and I love it to death but I still didn’t know what I wanted. But it didn’t matter anymore – I knew I was floating around theory of things that I was very passionate about. And I think that’s the other key part of it – I was just so passionate about it.</p>
<p>&nbsp;</p>
<p>I remember one of my teachers always said, when they asked him, <em>‘How did you know you were an artist?’</em> and he said, <em>‘Well, it was very simple. If I’m not painting, my stomach hurts.’</em> It wasn’t like the philosophical response that everybody expects or profound, but then the more I thought about it, the more it made sense – if you’re not doing what you love, you’re in pain – it’s as simple as that. That’s what would happen a lot of times in my life. If I wasn’t doing what I was really passion ate about, I would get depressed.</p>
<p>&nbsp;</p>
<p>So anyway, while I was doing the painting and illustration stuff, I started seeing the financial part of it, and I was like, <em>‘Hmm, this is going to be very difficult.’</em> I’m not as talented as some of my friends who were incredible. I needed to figure out something that was more commercial. And what happened was one late night at school, I was working and then this truck pulled by and they unloaded these SGI machines (silicon graphics). And it was the first time I had access to something like that. it was super high in computers, like spending thirty minutes rendering a sphere, a 3d sphere, and it was so magical, and I was like, <em>‘Oh my god. I’ve got to be a part of this. This is it! This is the future!’</em> – it hit me like a ton of bricks.</p>
<p>&nbsp;</p>
<p>So I talked to the lab guy and I said, <em>‘How do I get into this?’</em> And he said, <em>‘Well, you’d have to be a car designer to be able to use these machines.’</em> And I said to myself, <em>‘Oh man, but I’m not a car designer. What can I do? Is there a motion graphics program or is there a digital illustration program?’</em> And he said, <em>‘No.’</em> So I talked to my teachers and I talked to some of the heads of the department at the school. They were nice enough to let me take some classes. But nobody knew what I was doing. I didn’t know what I was doing. But I started doing motion graphics and visual effects, and that was the start.</p></blockquote>
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