20 Questions Film » Screenpush

WATCH: What Are Analytics And How Do You Use Them Most Effectively?

Mads Black — Fri, 21 Aug 2015 17:28:25 +0000

As an independent filmmaker, finding the money to get the cameras rolling is hard enough. Spending money on marketing? Ouch.

Nevertheless. If no one sees your film, was everything else really worth it? Devin Buttner – CTO of Los Angeles-based digital marketing strategists Screenpush – urges you to consider marketing an important aspect of your planning, and reminds you to plan carefully so you know your money is well spent. Enter analytics. Here Devin breaks down the importance of using analytics and how you use them most effectively.

Much more from Devin (and lots of other smart people) can be found in our video interview section. Be sure to subscribe to our newsletter and YouTube channel.

WATCH: How Do You Successfully Market A Film?

Mads Black — Thu, 09 Jul 2015 22:58:31 +0000

Devin Buttner is the CTO of Screenpush, a digital marketing agency based in Los Angeles, and may as such call himself a bonafide social media expert. In this clip he explains the process he would go through to help a filmmaker successfully market their film.

The main point Devin is trying to get across, is that you always want to start with a solid strategy. Nobody wants to pay for it (true), but everybody needs it (also true). Why would you spend your – probably pretty tight – marketing budget blindly? You wouldn’t and you shouldn’t. Your target audience may not be used to making their decisions where you think they are (on Facebook, twitter, at the grocery store), so make sure you do your research before you begin (what you think is) targeting.

This video is part of our on-going series of 20 Questions Video Interviews. More videos with Devin – and many other smart people – are already available online and more are added frequently, so be sure to subscribe to our newsletter and/or YouTube channel. We’ll keep you in the know.

WATCH: How To Effectively Spend Your Money On A Social Media Campaign

Mads Black — Tue, 16 Jun 2015 19:01:46 +0000

During our recent interview with Devin Buttner, Screenpush CTO and social media expert, he gave us some great advice on how to effectively spend your time and money on a social media campaign.

The options are plentiful when it comes to social media and various (paid) ways of promoting yourself and your project to the masses. But we also know that funds – especially marketing funds – can be limited on an independent production. Enter Devin and his knowledge of social media mechanics. Please enjoy his insight on how to make the most of what you got. Comments are welcome below.

Be sure to check out our other videos here. You can also subscribe to our YouTube channel so you’re the first to know when new videos are added – and of course, you should be on our mailing list to get a weekly round-up of our recent articles and popular videos.

About Devin Buttner:

As CTO, Devin oversees all technological aspects of Screenpush’s internal and external projects. Devin is an expert in information architecture and LAMP stack development.

With more than eight years of experience in technology development, Devin leverages his in-depth knowledge of computer languages to design, build, test, implement, and support applications utilizing programming languages and development tools. Devin has worked on IT projects and large scale integrations for brands like US Cellular, Magento, and Sales Force among others.

Prior to joining Screenpush, Devin had a career in the music business, working for major record labels developing and marketing artists, representing such brands as Universal Music, Sony Music, and Hollywood Records.

Connect with Devin on Twitter @drumit84

WATCH: What Can Social Media Do For Independent Filmmakers?

Mads Black — Thu, 14 May 2015 19:44:31 +0000

Recently we had the great pleasure of sitting down with Social Media Expert and CTO of Screenpush (a Los Angeles-based digital advertising agency) Devin Buttner for a chat about digital advertising, social media and what you – as an independent filmmaker – can do to make the most of both.

Now more than ever, you have to smart about how you reach your target audience and build those valuable relationships. Saying that Social Media is the future of communication would be flat out wrong. It’s the present. So get on it.

More videos with Devin are coming soon, so check back (or even better, subscribe to our Youtube channel) for gems like “How To Effectively Spend Your Time And Money On A Social Media Campaign”.

About Devin Buttner:

As CTO, Devin oversees all technological aspects of Screenpush’s internal and external projects. Devin is an expert in information architecture and LAMP stack development.

Connect with Devin on Twitter @drumit84