As an independent filmmaker, finding the money to get the cameras rolling is hard enough. Spending money on marketing? Ouch.
Nevertheless. If no one sees your film, was everything else really worth it? Devin Buttner – CTO of Los Angeles-based digital marketing strategists Screenpush – urges you to consider marketing an important aspect of your planning, and reminds you to plan carefully so you know your money is well spent. Enter analytics. Here Devin breaks down the importance of using analytics and how you use them most effectively.